When the Philadelphia Eagles won the NFC East title, Prizeo, Charity Network's online sweepstakes-for-good platform, activated a last-minute, buzzworthy campaign with existing partner (and Eagles quarterback) Carson Wentz to capitalize on the excitement surrounding the team's upcoming Super Bowl LII match against the New England Patriots. Wentz's first Prizeo campaign had raised more than $100,000 for his AO1 Foundation, and the draw of the Super Bowl promised an even bigger return. Donations would again support the AO1 Foundation, which builds on Wentz's strong beliefs to provide opportunities and support for the less fortunate and those in need.
Carson Wentz is passionate about his faith and using it to give back to the community. So after a successful campaign with Prizeo earlier in the year, Wentz was eager to capitalize on the Super Bowl momentum and approached Prizeo about running a sweepstakes for one lucky winner to score VIP tickets for the Big Game in Minneapolis and meet him.
Since tearing his ACL in Game 14 of the season, Wentz had taken a backseat as the public media face of the Eagles. This gave him more time to devote to the Prizeo campaign that might have been sidelined with training for the Super Bowl. Wentz spoke directly about the campaign and shared his faith and passion for giving to his one million followers, primarily through a series of Instagram stories.
Reward-level extras boost the bottom dollar for any Prizeo campaign and give fans a tangible keepsake for their charitable donation. Wentz offered exclusive campaign T-shirts and autographed photos, pre-game cleats, and Super Bowl LII footballs.
With campaigns that last three weeks or more, the Prizeo team can follow a more traditional, targeted marketing plan. But with only two weeks in between the NFC championship game and the Super Bowl, the Prizeo team had to be quick and creative, relying on Carson Wentz to get the word out. Celebrity engagement can really help a campaign score, and by activating his fans, Wentz threw a series of winning passes that generated significant ROI for his charity.
One Prizeo element that boosts the community feeling of our donors is the winner video. Again, Wentz took to Instagram and Twitter to share the great news with the winner and his fans. The winner shared that he was inspired by Wentz's devotion to the city of Philadelphia to donate for the first time online, which is one of the tentpoles of the Prizeo platform—to make it easy for first-time donors to explore philanthropy at a modest price point. Wentz delivered the news personally to the winner, Matthew G., through a pre-recorded video announcement. Matthew's excitement was a prime example of how a celebrity can inspire individuals to take action and support a worthy cause. Matthew also captured organic video at the Super Bowl, which helped expand and extend the life of the campaign and generate more social good will for Wentz, his Foundation, and Prizeo. As Matthew told us, "I saw one of the greatest Super Bowl performances in NFL history, and I owe it all to Carson Wentz and Prizeo for giving me the chance of a lifetime! Thank you and God bless!"
Wentz's devoted fans responded to his personal connection, donating $650,000 for AO1 Foundation in just six days, with rewards accounting for $325,000 of the total. The campaign received over 3,000 donations from 22 different countries at an average of $36.74, while 200 donors gave more than $500, proving that Prizeo is a trusted partner in the charitable space that can easily activate substantial monetary donations online.
The campaign generated nearly 43M PR hits and over 1M+ media impressions for Wentz's AO1 Foundation and over 200,000 social engagements. Targeted media buys resulted in an average conversion rate of 22%.
The Carson Wentz Super Bowl campaign illustrates the power of Prizeo to help celebrities and influencers activate their fan bases to spread awareness and raise significant funds for worthy causes.