13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 3rd Annual Shorty Social Good Awards Best On a Shoestring Campaign

This award honors the most creative and effective social good campaign or initiative receiving little to no funds. Please make sure to include total budget as part of your entry.

See previous winners and honorees here.

Winner

On a Shoestring
winner
Price on Our Lives
We created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were d…

Finalists

On a Shoestring
finalist
#PowerlessQueen
Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in India…
On a Shoestring
finalist
@DailyGunDeaths
On October 1, 2017 Stephen Paddock shot over 500 people in Las Vegas, killing 58. Unfortunately, one of the injured is a close friend of someone on our team, and that made us very angry and very focused on the issue of gun violence. We're tired of seeing the cycle where a shooting would happen, people would talk about it for a few weeks, but nothi…
On a Shoestring
finalist
Bowie City for David Bowie is
When the Brooklyn Museum was announced as the final stop of the critically acclaimed exhibition David Bowie is, the social, press, and marketing team sat down to come up with a fun, simple, and budget-friendly social media campaign that would engage David Bowie's global and local fans. The result was #BowieCity, a traveling photo series capturing …
On a Shoestring
finalist
Curing a Fatal Disease in Children: Saving Carter
It's a daunting task to raise $1 Million dollars in 1 Month for a Rare Disease no one has ever heard of. With a maximum budget of $15,000, some might say it's impossible.Sanfilippo Syndrome is a fatal brain disease in children. It's rapidly degenerative. Children start their lives fairly typical, but everything begins to change around age 3. Toxi…
On a Shoestring
finalist
Direct Relief Responds on Messenger
Over the course of the 2017 hurricane season, hundreds of individuals from across the globe reached out to Direct Relief on Messenger, inquiring about a range of topics, from how to rally for hurricane-impacted communities to how to receive medical assistance. The volume and urgency of incoming messages exceeded the capacity of Direct Relief's 1.5…

Nominees

On a Shoestring
Red Wednesday: Shining a Light on the Injustice of Persecution
As a call to stand up for religious freedom, the Parish of Calvary-St. George's in New York City lit its façade red. All a part of Red Wednesday, the campaign is known for its activist spotlighting of churches and monuments in the color of martyred blood. The bold symbolic gesture, worship service and social media campaign were designed to shine compassion …
On a Shoestring
The Other Sanders
KFC is a progressive brand in a conservative countryKFC, a household Malaysian brand name, possesses a dominant 57% female workforce. The brand has always consciously recognized the special role women play at home, in the workplace and in our society. With International Women's Day KFC saw a unique opportunity to empower the women that front our business ev…
On a Shoestring
We are the Dream
About 65,000 undocumented students graduate from high school each year and only 5-10% of these undocumented students continue their higher education. Data suggests that to succeed, undocumented young people need factual information about how they can access and finance a college education as well as connection to a broader community. The problem is three pr…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!