ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Qatar Resilience Campaign

Entered in Education, Multi-Platform Campaign, Nonprofit, Instagram

About this entry

Amid the outbreak of COVID-19, Qatar Foundation (QF) launched a campaign promoting the Foundation’s commitment to innovation and readiness in responding, proactively, to the unexpected challenges caused by the crisis. This campaign, which we named the Qatar Resilience Campaign (QRC), reflects the pivotal role of the QF community in supporting the country's resilience in the face of COVID-19. Our goal during this campaign was to highlight our togetherness and solidarity despite the ongoing pandemic.

Why does this entry deserve to win?

The QRC was comprised of three main phases that spanned over the past five months. The phases adopted the themes of: education, mental health, creativity and our new normal, respectively. 

The content plan ranged from website stories to branded artwork, competitions, and themed videos. The aim was to achieve a three-fold objective: 

- Showcase our community’s achievements (raising awareness of the campaign) 
- Spread thought leadership reflections on the pandemic (offering expert insights and inspiration) 
- Encourage productivity and creativity through competitions and collaborations with international content creators (opening the door to our followers and audience to join in the conversation) 

Results

The QRC was an integrated campaign that involved many different team members across our organization’s communications department to work together in collaboration to share human stories, achievements, and sources of inspiration in order to achieve our objective. 

Our content ranged from videos, website stories, quotes, engaging questions, polls, competitions, and audience curated content (which we re-shared on our platforms). 

The campaign was a great success. Over 900 posts across all our Social Media channels i.e. Instagram, Facebook, LinkedIn and Twitter over the period of the past five months. 

o   70.5 million impressions (number of times these posts have been viewed)  
o   360K engagements (Likes, comments, shares, retweets etc.)  
o   55.3 million video views 
o   More than 51.3K visits to our corporate website 

The campaign was not only successful in terms of the results shared above, but also in its impact both within the QF community and on a national scale. 

Media

Produced by

Qatar Foundation

Links