13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best use of Instagram

This award honors brands, organizations or institutions that use Instagram to effectively promote a social good program, project, initiative, or goal. Submissions may focus on overall brand presence on Instagram, campaign-specific pages, and use of Instagram features such as Instagram Live or Stories.

See previous winners and honorees here.


Chipotle’s Philanthropic Virtual Prom After Party
It’s no secret the class of 2020 (and all students) missed major milestones this year, including prom. Understanding the impact the pandemic and its social distancing limitations had on high school students around the county has been devastating. In an interview with NPR, Dr. Ludmila De faria, a psychiatrist with Florida State University discus…
The objective was to create a nationwide platform to thank the medical staff on the frontlines of COVID-19 at Vanderbilt University Medical Center (VUMC) in Nashville, Tennessee through the power of music and words of encouragement. Psychiatrists at Mount Sinai Hospital in New York City predicted between 25%-40% of frontline healthcare workers and…
"Together at Home" Instagram Concert Series
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme…
Hey There, Human
HEY THERE, HUMAN began on March 19, in response to California’s COVID-19 Safer At Home order that was issued just days earlier. It was a passion project for SoulPancake and its co-founder, Rainn Wilson, whose sole purpose was to give people some upliftment and much needed human connection during this bizarre and difficult time. In each episode …
The Endless Letter on Instagram Stories
Between 1941 and 1945 over 25 million letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…


Cigarette use among teens has been declining, yet certain at-risk groups of teens continue to use. In 2015, Rescue Agency and the Food and Drug Administration (FDA) partnered up to focus efforts on one of these higher risk groups, and  teens influenced by the values and norms of Hip Hop culture because they were approximately 50% more likely to use tobacco …
Education City Speaker Series: Race and Identity in the 21st Century
Launched in November 2018, the Education City Speaker Series (ECSS) is aimed to build a community around knowledge sharing and discourse, provide a platform for Qatar Foundation (QF) and the wider community for open dialogue, discourse, and critical thinking, and increase QF's local and international brand awareness. One of our campaigns for ECSS welcome…
Fortify Rights/Doha Debates Rohingya Instagram Fellows
In the world’s largest refugee camp, Doha Debates and human rights organization Fortify Rights are training young Rohingya refugees in Bangladesh—survivors of genocide in Myanmar—on the basics of photography. We equipped three "media fellows" with mobile phones and they are now documenting their lives inside Cox's Bazar refugee camps for an entire year on I…
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
HBO Insecure Season 4 (Virtual) Block Party/Finale Events
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season and the festivities that come along with it. Dating back to the show’s 2016 debut, HBO has launched each season with an annual block party premiere experience that combines themes from the show with live performances and a celebration of community.   Season …
Helping Black founders fundraise in a time of uncertainty
Google for Startups' social strategy aims to act as an always-on resource that helps founders and startups at every stage, built upon the commitment to lift up and amplify underrepresented founders in every corner of the globe. In practice, that means building a community, sharing Google’s platform, and providing resources, tools, and funds that help startu…
Qatar Resilience Campaign
Amid the outbreak of COVID-19, Qatar Foundation (QF) launched a campaign promoting the Foundation’s commitment to innovation and readiness in responding, proactively, to the unexpected challenges caused by the crisis. This campaign, which we named the Qatar Resilience Campaign (QRC), reflects the pivotal role of the QF community in supporting the country's …
Smile Train “See a Smile, Send a Smile” Campaign
In April 2020, Smile Train worked with Allison+Partners to conceptualize and execute the “See a Smile, Send a Smile” campaign after agreeing on the need to find ways to recognize the unsung heroes helping communities maintain normalcy while under stay at home orders. Knowing many Smile Train team members and partners globally were part of this group, the te…
TimberTech Consumer Campaign // Instagram
Inspiration is central to creating a one-of-a-kind outdoor living space. In the quest to inspire people to create amazing personalized outdoor spaces, we worked to start a revolution and demolish the status quo. By disrupting the decking industry through an unmatched combination of high-tech performance, style and design, TimberTech helps people challenge c…
We're inspiring people to give a sh*t! We use our voice to spread optimism and empowerment, to call out the greenwashers and to celebrate inclusivity in every eco-forward step. We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories and promoting brands that are helping to make a difference.
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc) and the Black Lives Matter movement in 2020, we wanted to give coverage and attention to what was happening in a visually interesting way that would reach a massive audience via social media without compromising on provid…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!