CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

redfish

Finalist in News & Media, Documentary Short

Entered in Facebook, Instagram, User Generated Content

Objective

In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc) and the Black Lives Matter movement in 2020, we wanted to give coverage and attention to what was happening in a visually interesting way that would reach a massive audience via social media without compromising on providing context.

By rapid production of viral videos, images, albums and infographics with elaborate, insightful and punchy captioning, we were able to become one of the main international English-speaking outlets for content and information on protest movements and political developments happening in Haiti, Ecuador, Chile, Bolivia, Colombia and France and were a prominent outlet among the target audience that gave international coverage to the Black Lives Matter movement, reaching, informing and engaging millions.

With our short docs like "Chile Awakens: The End Of The Neoliberal Miracle" and "Minneapolis Uprising: No Justice, No Peace" we aimed to provide our audience with on the ground perspectives, context and analysis.

Strategy

Give coverage to global social unrest in the form of mass protests and government repression.

Gather and curate user-generated photos and videos of protests and distribute through our social media channels.

Create content packages consisting of video cuts, video compilations, explainer videos, infographics, single-photo posts, photo albums and photo comparisons that all have viral potential.

Captivate audiences with visually interesting content and make them interested in our other content and subjects we report on.

Results

Between August, 2019 and August, 2020 we reached

- Over 250 million people on Facebook

- Over 215 million people on Twitter

- Over 90 million people on Instagram

 

From August, 2019 and August, 2020 we grew:

- From 330,388 to 676,611 followers on Facebook

- From 21,873 to 114,410 followers on Twitter

- From 12,810 to 287,446 followers on Instagram

 

Had content about developments with regards to the unrest taking place in the aforementioned countries go viral or semi-viral on a weekly basis.

Built a strong following that keeps returning to our social media channels.

Had dozens of high-profile influencers and celebrities share our content on their profiles.

Our best watched video got 13.8 million views in one week

 

 

Media

Video for redfish

Produced by

redfish

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!