Best use of Facebook in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best use of Facebook

This award honors brands, organizations or institutions that use Facebook to effectively promote a social good program, project, initiative, or goal. Submissions may focus on overall brand presence, campaign-specific pages, Facebook Live, games, or promotions.

See previous winners and honorees here.

Winner

#stage13supports Asian-Owned Restaurants During the Pandemic

When COVID-19 spread through the United States, it stirred up so much irrational bias and distain for the Asian community because of where the virus originated. The Asian community suffered discrimination, threats, harrassments, and even violence. Many restaurants took a big hit during the pandemic, but especially Asian-owned businesses and restau…

Finalists

AARP: Helping the 50+ Community Navigate COVID-19

In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults were the most at-risk for social isolation, severe illness and death from the new coronavirus. …

THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN

In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovati…

OUTLOUD: Raising Voices

OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ musicians. It was set to launch at SXSW as a PRIDE artist showcase, but when the festival was cancelled, the producers at JJLA pivoted the already-scheduled show to launch as a PRIDE celebration web-series on Facebook, utilizing the existing show line-…

City of Hope and the Faces of Diabetes Innovation: Journey to a Cure

City of Hope is a nationally renowned center for cancer research and care; however few people knew about its long legacy in diabetes research and advancements. More than 40 years ago in 1978, Drs. Arthur Riggs and Keiichi Itakura developed the technology to make synthetic human insulin, which remains the standard of care for millions living with d…

In The Know’s mission is to improve the lives of Gen Z by amplifying diverse voices. With the future in mind, we aim to build a trusted brand familiar to Generation-Z and Millennial audiences alike. Our social-first video strategy allows us to showcase topics and brands that people want to share and (when applicable) shop. In The Know is dedicated…

MACI 'Our Next Move' Campaign

The communication objectives of the campaign were to: Drive increased awareness of MACI amongst prospective patients Motivate patients to search for a surgeon who uses MACI (Find a MACI Specialist) The mindset shift we were attempting to create was one of realization that instead of living with chronic pain and restricting activity, …

Nominees

Goalcast best use of Facebook for social good

Use case: If Quarantine is Driving You Crazy, Watch This Video link: https://www.facebook.com/watch/?v=2732935173501683&extid=H7fUtBLEbfQodGZI Many people went into 2020 with great optimism, ambition and a desire for change. Little did anyone expect that change to come in the form of a worldwide pandemic. As optimism and ambition dwindled across the g…

We are a community of mindful media consumers around important, curious and purpose-driven content. We tell stories about social justice, everyday heroism, acts of kindness and doing good where it matters most. ITN’s snackable short- and mid-format videos are made for sharing; they’re about what’s happening now, but not always what everyone’s talking about.…

LIVESTRONG.com Challenge Group

At LIVESTRONG.com, community has always been one of our core values. We believe good health is more achievable and sustainable through connection and support. Since launching our site in 2008, we have helped millions of people find and follow through on personalized fitness and nutrition plans that help them reach their goals. We know how difficult it ca…

Nasdaq’s Mission Driven highlights companies that are dedicated to supporting and uplifting their communities by interviewing the team members directly involved with sparking change and giving back. The series is especially timely now, due to both the current global pandemic as well as the increasing interest in social and political issues. Mission Driven w…

In response to the global social and political unrest of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc) and the Black Lives Matter movement in 2020, we wanted to give coverage and attention to what was happening in a visually interesting way that would reach a massive audience via social media without compromising on provid…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!