ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best use of Facebook

This award honors brands, organizations or institutions that use Facebook to effectively promote a social good program, project, initiative, or goal. Submissions may focus on overall brand presence, campaign-specific pages, Facebook Live, games, or promotions.

See previous winners and honorees here.

Winner

Facebook
winner
#stage13supports Asian-Owned Restaurants During the Pandemic
When COVID-19 spread through the United States, it stirred up so much irrational bias and distain for the Asian community because of where the virus originated. The Asian community suffered discrimination, threats, harrassments, and even violence. Many restaurants took a big hit during the pandemic, but especially Asian-owned businesses and restau…

Finalists

Facebook
finalist
gold
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults were the most at-risk for social isolation, severe illness and death from the new coronavirus. …
Facebook
finalist
gold
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovati…
Facebook
finalist
silver
OUTLOUD: Raising Voices
OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ musicians. It was set to launch at SXSW as a PRIDE artist showcase, but when the festival was cancelled, the producers at JJLA pivoted the already-scheduled show to launch as a PRIDE celebration web-series on Facebook, utilizing the existing show line-…
Facebook
finalist
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
City of Hope is a nationally renowned center for cancer research and care; however few people knew about its long legacy in diabetes research and advancements. More than 40 years ago in 1978, Drs. Arthur Riggs and Keiichi Itakura developed the technology to make synthetic human insulin, which remains the standard of care for millions living with d…
Facebook
finalist
In The Know
In The Know’s mission is to improve the lives of Gen Z by amplifying diverse voices. With the future in mind, we aim to build a trusted brand familiar to Generation-Z and Millennial audiences alike. Our social-first video strategy allows us to showcase topics and brands that people want to share and (when applicable) shop. In The Know is dedicated…
Facebook
finalist
MACI 'Our Next Move' Campaign
The communication objectives of the campaign were to: Drive increased awareness of MACI amongst prospective patients Motivate patients to search for a surgeon who uses MACI (Find a MACI Specialist) The mindset shift we were attempting to create was one of realization that instead of living with chronic pain and restricting activity, …

Nominees

Facebook
Goalcast best use of Facebook for social good
Use case: If Quarantine is Driving You Crazy, Watch This Video link: https://www.facebook.com/watch/?v=2732935173501683&extid=H7fUtBLEbfQodGZI Many people went into 2020 with great optimism, ambition and a desire for change. Little did anyone expect that change to come in the form of a worldwide pandemic. As optimism and ambition dwindled across the g…
Facebook
In the Now
We are a community of mindful media consumers around important, curious and purpose-driven content. We tell stories about social justice, everyday heroism, acts of kindness and doing good where it matters most. ITN’s snackable short- and mid-format videos are made for sharing; they’re about what’s happening now, but not always what everyone’s talking about.…
Facebook
LIVESTRONG.com Challenge Group
At LIVESTRONG.com, community has always been one of our core values. We believe good health is more achievable and sustainable through connection and support. Since launching our site in 2008, we have helped millions of people find and follow through on personalized fitness and nutrition plans that help them reach their goals. We know how difficult it ca…
Facebook
Mission Driven
Nasdaq’s Mission Driven highlights companies that are dedicated to supporting and uplifting their communities by interviewing the team members directly involved with sparking change and giving back. The series is especially timely now, due to both the current global pandemic as well as the increasing interest in social and political issues. Mission Driven w…
Facebook
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc) and the Black Lives Matter movement in 2020, we wanted to give coverage and attention to what was happening in a visually interesting way that would reach a massive audience via social media without compromising on provid…