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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Mission Driven

Entered in Facebook


Nasdaq’s Mission Driven highlights companies that are dedicated to supporting and uplifting their communities by interviewing the team members directly involved with sparking change and giving back. The series is especially timely now, due to both the current global pandemic as well as the increasing interest in social and political issues. Mission Driven was created to recognize companies that are taking a stand and have created programs to make a difference as well as highlight current issues and what actions can be taken to create a positive impact.

Strategy and Execution

Mission Driven utilizes Nasdaq’s current Facebook platform that already boasts millions of views per episode on their sister series, Cultural Capital. In this spinoff, Mission Driven goes one step further into these successful companies’ ethos by focusing on the purpose behind the profit. Fans of Cultural Capital may recognize a similar format style, but the main difference is Mission Driven’s focus on how the companies give back to both local and global communities. Mission Driven also aims to be even more accessible, featuring interviews with both the employees who are committed to making a difference, as well as their partners who benefit from their outreach. Mission Driven is unique in that the main focus is on companies that are utilizing their specific skills to share with and aid others, rather than focusing on the company and their products. Especially now, it is important to recognize groups big and small that are utilizing their influence, access, and products for good.


With only three episodes published so far, Mission Driven has already seen a combined 3.5 million views and counting for the short 5-8 minute episodes. Though Mission Driven was conceived pre-pandemic, it has been able to pivot to highlight companies doing good in the midst of the Covid-19 outbreak, and following episodes will be addressing other timely and topical issues. Debuting at 1.2M views for its pilot episode, Mission Driven has already made quite a positive impact on its audience and has received extremely encouraging feedback from people who are glad to see content such as this in these trying times.


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