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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

In the Now

Entered in Facebook


We are a community of mindful media consumers around important, curious and purpose-driven content. We tell stories about social justice, everyday heroism, acts of kindness and doing good where it matters most. ITN’s snackable short- and mid-format videos are made for sharing; they’re about what’s happening now, but not always what everyone’s talking about. Mind-bending human stories to make you stop, be here NOW, and pay attention. 

Strategy and Execution

We source and optimize some of the best video content on the internet based on data-driven strategy. Sounds simple, right? Finding user-generated content that fits our unique purpose-driven mission is a challenge, particularly when times are tough, but it's one we face with pride. We focus on engaging with our audience for precise social listening about what they want to hear about, and what untold stories and perspectives and just simple goodness is out there. It's more critical than ever that we spread the message of positivity, and we're making it a science. Kindness is dope. 


We're on track to hit 5 billion views on Facebook in 2020. In the Now ranked in the top 10 for News & Politics Cross-Platform on Tubular Labs for several months, hitting the 5th spot in May and beating out big mainstream competitors like CNN, Vice and The Daily Show. We amassed a whopping 257 million views in June 2020. This year has been one of the most difficult, but also the most rewarding: We've told some amazing stories and hit unprecedented numbers with an impressive retention rate of more than 60%.


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