CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

"Together at Home" Instagram Concert Series

Finalist in Live Events, Nonprofit, Live Streaming, Video Series, Instagram

Objective

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, and push those who are already struggling into a deeper hole. Global Citizen immediately pivoted their work to lead the global response. In order to encourage audiences to stay home and support the World Health Organization, Global Citizen worked with its artist partners to put on a series of concerts on Instagram.

Strategy

At the beginning of March, just as the COVID-19 pandemic was reaching the U.S., Global Citizen launched an Instagram Live concert series called “Together at Home” to support the World Health Organization’s COVID-19 Solidarity Response Fund. Over the course of two months, the world’s brightest artists hosted concerts on their own personal channels in support of Global Citizen and the campaign. In each video, the featured musician would play a few songs and then encourage a fellow artist to host the next concert. 

Results

Ultimately the series totaled 143 Instagram Live concerts, including from artists like Chris Martin, Niall Horan, John Legend, Jennifer Hudson and H.E.R. The series generated actions from 500,000 Global Citizens, and culminated in the “One World: Together at Home” broadcast special that raised $127.9 million for frontline healthcare workers and the WHO’s COVID-19 relief efforts.

Media

Video for "Together at Home" Instagram Concert Series

Produced by

Global Citizen

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!