ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

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Copywriting

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Team

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Self-Defined

Leader

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Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

"Together at Home" Instagram Concert Series

Winner in Video Series

Finalist in Nonprofit, Live Streaming

Gold Distinction in Live Events

Silver Distinction in Instagram

About this entry

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, and push those who are already struggling into a deeper hole. Global Citizen immediately pivoted their work to lead the global response. In order to encourage audiences to stay home and support the World Health Organization, Global Citizen worked with its artist partners to put on a series of concerts on Instagram.

Why does this entry deserve to win?

At the beginning of March, just as the COVID-19 pandemic was reaching the U.S., Global Citizen launched an Instagram Live concert series called “Together at Home” to support the World Health Organization’s COVID-19 Solidarity Response Fund. Over the course of two months, the world’s brightest artists hosted concerts on their own personal channels in support of Global Citizen and the campaign. In each video, the featured musician would play a few songs and then encourage a fellow artist to host the next concert. 

Results

Ultimately the series totaled 143 Instagram Live concerts, including from artists like Chris Martin, Niall Horan, John Legend, Jennifer Hudson and H.E.R. The series generated actions from 500,000 Global Citizens, and culminated in the “One World: Together at Home” broadcast special that raised $127.9 million for frontline healthcare workers and the WHO’s COVID-19 relief efforts.

Media

Video for "Together at Home" Instagram Concert Series

Produced by

Global Citizen

Links