The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards


Entered in Instagram

About this entry

We're inspiring people to give a sh*t! We use our voice to spread optimism and empowerment, to call out the greenwashers and to celebrate inclusivity in every eco-forward step. We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories and promoting brands that are helping to make a difference.

Why does this entry deserve to win?

Strategy: To share critically important, sometimes complicated, sometimes hard-to-hear information in the form of accessible, snackable, visually stimulating content

🌱 We make important information about climate change as accessible as possible to as many people as possible

🌱 We problem-solve, highlighting realistic solutions to everyday eco dilemmas

🌱 We promote environmental-mindfulness in every action 

🌱 We educate our audience, always from a place of non-judgment

🌱 We celebrate the journey towards sustainability as well as the wins, big and small 

🌱 We're building an inclusive, encouraging community that thinks critically 

🌱 We ensure accuracy in all the information we share, focusing on substance and depth of research


Waste-Ed's Instagram following has skyrocketed in 2020, growing from 50K at the new year to nearly 200K in 9 months. We've amassed 22 million views with a remarkable 6% engagement rate, and we're honored to feature some of the best eco products in the world. In September we launched our own eco shop; we're on a mission to cut plastic and promote a healthier planet by helping people swap out bad buying habits for better shopping solutions. 


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