We're inspiring people to give a sh*t! We use our voice to spread optimism and empowerment, to call out the greenwashers and to celebrate inclusivity in every eco-forward step. We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories and promoting brands that are helping to make a difference.
Strategy: To share critically important, sometimes complicated, sometimes hard-to-hear information in the form of accessible, snackable, visually stimulating content
🌱 We make important information about climate change as accessible as possible to as many people as possible
🌱 We problem-solve, highlighting realistic solutions to everyday eco dilemmas
🌱 We promote environmental-mindfulness in every action
🌱 We educate our audience, always from a place of non-judgment
🌱 We celebrate the journey towards sustainability as well as the wins, big and small
🌱 We're building an inclusive, encouraging community that thinks critically
🌱 We ensure accuracy in all the information we share, focusing on substance and depth of research
Waste-Ed's Instagram following has skyrocketed in 2020, growing from 50K at the new year to nearly 200K in 9 months. We've amassed 22 million views with a remarkable 6% engagement rate, and we're honored to feature some of the best eco products in the world. In September we launched our own eco shop; we're on a mission to cut plastic and promote a healthier planet by helping people swap out bad buying habits for better shopping solutions.
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