ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Hey There, Human

Gold Distinction in Influencer & Celebrity

Silver Distinction in Instagram, Real Time Response

Entered in Live Streaming

About this entry

HEY THERE, HUMAN began on March 19, in response to California’s COVID-19 Safer At Home order that was issued just days earlier. It was a passion project for SoulPancake and its co-founder, Rainn Wilson, whose sole purpose was to give people some upliftment and much needed human connection during this bizarre and difficult time.

In each episode of the Instagram Live show, Rainn talks to famous friends and random humans about their hopes and fears, and explores what they’re doing to get through this challenging period in human history. Mixing Rainn’s signature style of deep-thinking and compassion with his unfiltered and unfettered humor, HEY THERE, HUMAN invites viewers to join Rainn to discuss their realities, fears and stories of coping with quarantine, and showcases creative ways people are staying connected and hopeful in this new era of social distancing. Throughout the show’s 76 episodes, SoulPancake’s objective remained the same: to connect people from all over the world and to give them hope, connection, and a virtual community.

Why does this entry deserve to win?

Connection is the glue that holds us humans together during life’s ups and downs. But what do you do when a global pandemic forces people to be physically distant? You figure out new ways to stay connected, which is exactly what SoulPancake did. Strategy for HEY THERE, HUMAN focused on staying flexible and working with the limited resources available (this was the beginning of the pandemic, after all):

LIVE STREAMING: SoulPancake wanted to create active connections with real-time responses, so it utilized Instagram Live and went live at noon every weekday from Rainn’s iPad. The community that formed would gather to listen to Rainn each day, engage in the comments, hoping to be chosen to go live and share their story. Notable moments include: 

REAL-TIME RESPONSE: HEY THERE, HUMAN started in response to the stay at home orders at the start of the pandemic. But it didn’t stop there. When George Floyd was murdered and when protests began in support of Black Lives Matter, HEY THERE, HUMAN responded yet again. It quickly changed its guest lineup to reflect the cultural shift and started amplifying Black voices and heroes involved in the movement. Notable real-time moments include:

INSTAGRAM: SoulPancake utilized Instagram to its fullest for HEY THERE, HUMAN. By inviting celebrity guests with large followings to join the livestreams, their followers would get notifications which resulted in larger, more diverse audiences. Ahead of each show SoulPancake would also DM relevant fan accounts to help promote tune-ins. SoulPancake also created GIPHY stickers for Instagram Stories for the community to use when posting about the show. Lastly, after each Live, the episode was posted to IGTV to extend the life of the experience.

CELEBRITY + INFLUENCER PARTNERSHIPS: While the show began with Rainn only going live with random humans, he soon also had a celebrity or influential guest on every episode of HEY THERE, HUMAN. This helped amplify the show to new audiences and was integral for positive press. A big draw was always THE OFFICE reunions with Rainn’s former castmates. Notable guest moments include:

Results

Over the course of 76 live episodes, HEY THERE, HUMAN had consistent viewership (with a peak of 119K viewers during the Billie Eilish episode) and 2M+ episode video views. SoulPancake’s Instagram followers also doubled in size during that period.

HEY THERE, HUMAN was featured in 73 articles across publications from CNN and TODAY Online to People and Buzzfeed. 

Most importantly, HEY THERE, HUMAN built a community and a safe place for humans to learn and grow from one another. As Rainn loved to say on the show, HEY THERE, HUMAN was a place for people to stay physically distant but feel socially connected.

Media

Video for Hey There, Human

Produced by

SoulPancake

Links

Entry Credits