5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.
#BlackLivesMatter
As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supporting the Black Lives Matter movement and help our users connect over their shared support during the largest civil rights movement of our time. Though our badges historically take 2-3 months of development between the marketing and product teams, the #BlackL…
Bank of America, World Economic Forum (Davos)
Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understanding of the event by the ge…
Bright Spots Worth Celebrating
The McKnight Foundation is a private family foundationthat supports organizations working to advance a more just, creative, and abundant future where people and planet thrive. When Covid-19 forced a full stop on all in-person gatherings, programs, and services, many of our nonprofit partners had to shutter their doors. They met these daunting circumstanc…
Built By Girls exec shares about how we can support women from afar
In The Know published a series of videos as part of a wellness and anxiety-relief push during the dawn of COVID-19 in the United States. It is also a cross-collaboration between Verizon Media brands In The Know and Built By Girls.  Our objective was to not only emphasize women’s voices and collaborate internally but also to promote positive thinking and …
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
COVID-19 showed us that diseases don’t respect borders; that humanity is only as strong as our weakest; and that we all depend on each other. The pandemic spread exponentially, and rapidly overwhelmed health systems, taking a huge toll on lives and livelihoods. So, when the World Health Organization (WHO) came to us in late February 2020 for help, we knew w…
Fullscreen Small Biz Playbook
There’s no denying that Small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior. With a decrease in foot traffic, social media is the new Main Street for smal…
Heads or Tails
In direct response to the COVID-19 pandemic, Heads or Tails was created as an Instagram show to address specific questions about finances, employment and physical/mental health issues. Helping make heads or tails of the situation our host and experts give the very best information and resources available.
Hey There, Human
HEY THERE, HUMAN began on March 19, in response to California’s COVID-19 Safer At Home order that was issued just days earlier. It was a passion project for SoulPancake and its co-founder, Rainn Wilson, whose sole purpose was to give people some upliftment and much needed human connection during this bizarre and difficult time. In each episode of the Ins…
KOALAS OF NYC
In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife - killed, with surviving species facing extinction.  In an effort to connect New Yorkers to this heartbreaking tragedy and raise awareness around the devastating impact of the bushfires, Koalas of NYC was born. The objectiv…
Ogden's Own #SupportLocal Campaign
Ogden’s Own is the largest independent distillery in Utah. Founded in 2009, the distillery has gained notoriety for its unique expressions and its often-satirical playfulness on stereotypes in its home state - perhaps best known for its Five Wives Vodka, a tongue-in-cheek reference to Utah’s Mormonism that drove national attention to the brand after being t…
One Call A Day
In the face of a pandemic spreading fear and isolation, Cox wanted to demonstrate the power of connectedness to get through difficult times and remind the world what’s most important right now: each other. Particularly vulnerable during this crisis are older adults. Not only do seniors have an increased health risk for COVID, but those in assisted- livin…
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, …
The World’s Tallest Donation Box
The World’s Tallest Donation Box, an initiative launched by the Mohammed Bin Rashid Al Maktoum Global Initiatives and MullenLowe MENA, sought to provide a real-time solution to provide aid during a time of desperation, caused by the severe economic backlash of COVID-19. In the UAE, those most affected by this backlash were the hundreds of thousands of low-w…
TimberTech Real Time Response
TimberTech composite decking has one mission: to relentlessly “Go Against the Grain.” A massive component of this is being nimble and quick to respond to viral social trends. Not only does it help build positive brand awareness, but it allows TimberTech to show why we are unique instead of just proclaiming it.    We constantly look for opportunities t…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!