ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Finalists

finalist
gold
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme…
finalist
gold
The World’s Tallest Donation Box
The World’s Tallest Donation Box, an initiative launched by the Mohammed Bin Rashid Al Maktoum Global Initiatives and MullenLowe MENA, sought to provide a real-time solution to provide aid during a time of desperation, caused by the severe economic backlash of COVID-19. In the UAE, those most affected by this backlash were the hundreds of thousand…
finalist
silver
Hey There, Human
HEY THERE, HUMAN began on March 19, in response to California’s COVID-19 Safer At Home order that was issued just days earlier. It was a passion project for SoulPancake and its co-founder, Rainn Wilson, whose sole purpose was to give people some upliftment and much needed human connection during this bizarre and difficult time. In each episode …
finalist
Built By Girls exec shares about how we can support women from afar
In The Know published a series of videos as part of a wellness and anxiety-relief push during the dawn of COVID-19 in the United States. It is also a cross-collaboration between Verizon Media brands In The Know and Built By Girls.  Our objective was to not only emphasize women’s voices and collaborate internally but also to promote positive thi…
finalist
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
COVID-19 showed us that diseases don’t respect borders; that humanity is only as strong as our weakest; and that we all depend on each other. The pandemic spread exponentially, and rapidly overwhelmed health systems, taking a huge toll on lives and livelihoods. So, when the World Health Organization (WHO) came to us in late February 2020 for help,…
finalist
Ogden's Own #SupportLocal Campaign
Ogden’s Own is the largest independent distillery in Utah. Founded in 2009, the distillery has gained notoriety for its unique expressions and its often-satirical playfulness on stereotypes in its home state - perhaps best known for its Five Wives Vodka, a tongue-in-cheek reference to Utah’s Mormonism that drove national attention to the brand aft…

Nominees

#BlackLivesMatter
As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supporting the Black Lives Matter movement and help our users connect over their shared support during the largest civil rights movement of our time. Though our badges historically take 2-3 months of development between the marketing and product teams, the #BlackL…
Bank of America, World Economic Forum (Davos)
Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understanding of the event by the ge…
Bright Spots Worth Celebrating
The McKnight Foundation is a private family foundationthat supports organizations working to advance a more just, creative, and abundant future where people and planet thrive. When Covid-19 forced a full stop on all in-person gatherings, programs, and services, many of our nonprofit partners had to shutter their doors. They met these daunting circumstanc…
Fullscreen Small Biz Playbook
There’s no denying that Small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior. With a decrease in foot traffic, social media is the new Main Street for smal…
Heads or Tails
In direct response to the COVID-19 pandemic, Heads or Tails was created as an Instagram show to address specific questions about finances, employment and physical/mental health issues. Helping make heads or tails of the situation our host and experts give the very best information and resources available.
One Call A Day
In the face of a pandemic spreading fear and isolation, Cox wanted to demonstrate the power of connectedness to get through difficult times and remind the world what’s most important right now: each other. Particularly vulnerable during this crisis are older adults. Not only do seniors have an increased health risk for COVID, but those in assisted- livin…
TimberTech Real Time Response
TimberTech composite decking has one mission: to relentlessly “Go Against the Grain.” A massive component of this is being nimble and quick to respond to viral social trends. Not only does it help build positive brand awareness, but it allows TimberTech to show why we are unique instead of just proclaiming it.    We constantly look for opportunities t…