ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Heads or Tails

Entered in Nonprofit, Real Time Response

About this entry

In direct response to the COVID-19 pandemic, Heads or Tails was created as an Instagram show to address specific
questions about finances, employment and physical/mental health issues. Helping make heads or tails of the situation our
host and experts give the very best information and resources available.

Why does this entry deserve to win?

As the free digital channel, Million Stories was gearing up to launch with content that will help engage and inspire people
to break the taboo of talking about money, the Singleton Foundation realized that more targeted content was necessary.
While our information remains incredibly important, we realized people need to know some answers that help guide us
through the pandemic. Using our charming host, Joey Sasso from the Netflix hit, The Circle and experts like Jean Chatzky
(Financial Editor for The Today Show), Johnny C Taylor (President and CEO of the Society for Human Resource
Management) and Dr. Mike Varshavski (popular YouTube celebrity doctor) we tackle issues one question at a time and
help give the best information currently available and useful resources. All told through our Instagram Channel in an
effort to reach the audience needing this information most.

Results

The show has been received with great success and Million Stories Media has been able to grow our social media fan base.
This will help give followers more useful information outside of the pandemic and will help give the tools for a more
secure financial future. Our goal is to engage and entertain and based on Heads or Tails, we are fully realizing that goal.

The non-profit launched in June and to date we have 2,348,395 views of Heads or Tails on Instagram.  Our best performing episode has over 308k views. 

Media

Produced by

Million Stories Media, The Singleton Foundation for Financial Literacy and Entrepreneurship

Links