The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Social Good Awards

Heads or Tails

Entered in Nonprofit, Real Time Response

About this entry

In direct response to the COVID-19 pandemic, Heads or Tails was created as an Instagram show to address specific
questions about finances, employment and physical/mental health issues. Helping make heads or tails of the situation our
host and experts give the very best information and resources available.

Why does this entry deserve to win?

As the free digital channel, Million Stories was gearing up to launch with content that will help engage and inspire people
to break the taboo of talking about money, the Singleton Foundation realized that more targeted content was necessary.
While our information remains incredibly important, we realized people need to know some answers that help guide us
through the pandemic. Using our charming host, Joey Sasso from the Netflix hit, The Circle and experts like Jean Chatzky
(Financial Editor for The Today Show), Johnny C Taylor (President and CEO of the Society for Human Resource
Management) and Dr. Mike Varshavski (popular YouTube celebrity doctor) we tackle issues one question at a time and
help give the best information currently available and useful resources. All told through our Instagram Channel in an
effort to reach the audience needing this information most.


The show has been received with great success and Million Stories Media has been able to grow our social media fan base.
This will help give followers more useful information outside of the pandemic and will help give the tools for a more
secure financial future. Our goal is to engage and entertain and based on Heads or Tails, we are fully realizing that goal.

The non-profit launched in June and to date we have 2,348,395 views of Heads or Tails on Instagram.  Our best performing episode has over 308k views. 


Entrant Company / Organization Name

Million Stories Media, The Singleton Foundation for Financial Literacy and Entrepreneurship