THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

Bank of America, World Economic Forum (Davos)

Entered in Real Time Response

About this entry

Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understanding of the event by the general population.

In 2020, Bank of America (BofA) sought to transform the dialogue around sustainability into a storytelling experience and position BofA as a global thought leader all while showcasing the role BofA plays in the process towards accelerating change.   

In doing so, BofA aimed to drive favorable brand perception by making the WEF partnership and Responsible Growth efforts relatable to their audience by leaning into real-time social conversation and topically based opportunities through interactive social formats, online conversation and content developed in partnership with influential voices and brands.

 

Why does this entry deserve to win?

We leveraged four pillars to showcase BofA’s commitment to Responsible Growth and own the conversation within the financial services category. By organizing teams both on-the-ground in Davos and in a control room in Boston, we created and deployed a combination of pre-planned and real-time content that placed BofA at the forefront of WEF for our audience:

Results

By executing our four-pronged strategic approach, BofA led the WEF conversation:

Media

Video for Bank of America, World Economic Forum (Davos)

Entrant Company / Organization Name

Bank of America

Links