In The Know published a series of videos as part of a wellness and anxiety-relief push during the dawn of COVID-19 in the United States. It is also a cross-collaboration between Verizon Media brands In The Know and Built By Girls.
Our objective was to not only emphasize women’s voices and collaborate internally but also to promote positive thinking and reassurance during a global pandemic. At the time of this video’s release, there was a lot of uncertainty surrounding the crisis, and we wanted to use our platform to help our audience connect with one another during their isolation period.
In this video, we spoke to Built By Girl’s Executive Director, Tiana Kara, on how we can stay connected to one another and send virtual support to our loved ones while stuck in quarantine.
Virtual Connection:
This piece was one of the first virtual interviews we conducted during quarantine. We worked quickly on our feet to adjust from studio and field production shoots to at-home production shoots.
This particular video was self-recorded by the video subject and sent via email to the In The Know team. At the beginning of our work from home orders, we quickly learned that Zoom and self-recording would be the best way to achieve the highest quality results for interviews. We gave clear direction to our subject on technical specs and the video was published with a quick turnaround time of 2 days from receiving the video assets. This assisted the timeliness factor of the piece.
Supporting Women:
In The Know is committed to telling diverse and empowering stories that highlight all persons, no matter their race, ethnicity, gender, or sexual orientation. She's In The Know dedicated to women-adjacent content and continuously lift up our women subjects from around the globe.
Built By Girls shares these same core values and so we decided to not only produce a video that uplifts people’s spirits during a time of crisis but to focus the spotlight on women who may have been particularly struggling at that time. Kara provided examples of support like “shouting out friends on social media," supporting women-owned businesses and video chat lunch breaks to help break up the isolated workday.
Relief in a time of crisis:
For those of us who chose news and social video as our career, there is no “rule book” for producing content centered around a life-threatening global pandemic. There are obviously hundreds of hard news platforms out there, so In The Know took the stance of providing our audience with uplifting content to hopefully counteract the immense amount of sad and frightening news.
This piece took a unique angle that we weren’t seeing yet in the media, and that’s how to support your friends, colleagues, loved ones, etc. without being able to leave the house.
Collaboration:
At In The Know, we value all of our internal and external brand relationships. We are proud to have such a strong relationship and work ethic with companies under the Verizon Media umbrella that continuously produce well-rounded video content.
The video was published on Facebook, Yahoo.com, AOL.com and InTheKnow.com. It drove 43,897 views on social platforms and reached 141,572 audience members on Yahoo.com and AOL.com.
