13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 5th Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Influencer & Celebrity
winner
YouTube Creators for Change on Girls’ Education with Michelle Obama
Today, more than 98 million adolescent girls around the world are not in school. Yet we know when girls have access to education and the life skills to make their voices heard and their choices respected, they don’t just transform their own lives; they transform their families, their countries, and our world.  That's why it's so crucial to high…

Finalists

Influencer & Celebrity
finalist
gold
Chipotle’s Philanthropic Virtual Prom After Party
It’s no secret the class of 2020 (and all students) missed major milestones this year, including prom. Understanding the impact the pandemic and its social distancing limitations had on high school students around the county has been devastating. In an interview with NPR, Dr. Ludmila De faria, a psychiatrist with Florida State University discus…
Influencer & Celebrity
finalist
gold
Hey There, Human
HEY THERE, HUMAN began on March 19, in response to California’s COVID-19 Safer At Home order that was issued just days earlier. It was a passion project for SoulPancake and its co-founder, Rainn Wilson, whose sole purpose was to give people some upliftment and much needed human connection during this bizarre and difficult time. In each episode …
Influencer & Celebrity
finalist
#TheRealHeroes Project
The Real Heroes Project was a non-profit initiative intended to rally support for frontline healthcare workers in celebration of National Nurses Day. It was a joint effort to combine forces between fourteen major sports leagues and unite behind a common cause for good, by using the power of sport to uplift and inspire those who needed it more than…
Influencer & Celebrity
finalist
Back The Front Line | Mount Sinai Strong
Mount Sinai is continuing to fight against the COVID-19 pandemic. As this disease is still prevalent in New York City, our clinicians remain committed to caring for patients and our researchers are continuing to develop therapies and search for a vaccine that can be used worldwide.  This global health crisis has presented a host of challenges. …
Influencer & Celebrity
finalist
Celebrity Jackbox: Games & Giving
Jackbox Games was looking for a way to engage its fans across the world during these unique and trying times due to the COVID-19 outbreak.  They saw an opportunity to not only entertain their audience while social distancing at home but also help raise money and awareness for a number of amazing organizations helping to combat everyday challenges …
Influencer & Celebrity
finalist
Gratitunes
The objective was to create a nationwide platform to thank the medical staff on the frontlines of COVID-19 at Vanderbilt University Medical Center (VUMC) in Nashville, Tennessee through the power of music, celebrity and words of encouragement. Psychiatrists at Mount Sinai Hospital in New York City predicted between 25%-40% of frontline healthcare …
Influencer & Celebrity
finalist
Kevin Bacon's #IStayHomeFor Campaign
The #IStayHomeFor Campaign was created to help flatten the curve of the Covid-19 pandemic. As the first cases surfaced in the U.S. in early 2020, it was clear that this highly contagious virus was spreading at an exponential rate. Cases of those that were asymptomatic were amongst the most concerning and socially distancing seemed to be the best w…
Influencer & Celebrity
finalist
T-Mobile #TossYourCap TikTok Challenge
2020 is a year unlike any other.  And the Class of 2020 is unlike any other.  Because of this, T-Mobile wanted to give graduates the opportunity to celebrate this important milestone through an experience tailored to this year's graduating class - creating the ultimate cap toss moment virtually on TikTok. T-Mobile also committed $200,000 to …

Nominees

Influencer & Celebrity
A Black Lady Sketch Show
To launch HBO’s ground-breaking, new sketch comedy series, A Black Lady Sketch Show, executive produced by Robin Thede and Issa Rae, HBO partnered with Black Card Revoked and the McBride Sisters for a one-of-a-kind “Game Nights & Screenings” event, in the key markets of Atlanta and New York. The experiential events were amplified by an influencer seeding pr…
Influencer & Celebrity
Music Moments
The Alzheimer’s Association wanted to leverage the universal love and connectivity of music to reach new audiences, drive awareness and concern for Alzheimer’s and all other dementia, and engage the public in conversation in order to advance the fight to end Alzheimer’s disease. Storytelling is instrumental  in raising concern and awareness of Alzheimer’s, …
Influencer & Celebrity
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Black, Latinx, transgender, and nonbinary communities disporportionately experience sexual and reproductive health issues.  According to the USHHS, while 80% of women develop fibroids by the time they reach age 50, Black women are two to three times more likely to have fibroids than their white counterparts. Similarly, Black women are two to three tim…
Influencer & Celebrity
Subway® elevates communities for Hunger Action Month
September is Hunger Action Month, an initiative established by Feeding America® in 2008 to advocate for the millions of families across the US who face hunger. In 2019, Subway® Restaurants teamed up with Feeding America in this continued effort, creating a community-fueled program to give back via a connected network of local food banks spanning the country…
Influencer & Celebrity
Verizon - PayItForwardLIVE
In March 2020, COVID-19 brought America to a stand-still. Everyone was sheltering at home, and millions of small businesses across the country were closed—with no sense of when or even if they’d ever open again.   As the company that builds the networks that move the world forward, Verizon wanted to deliver on its brand mission to support small busine…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!