Best Influencer & Celebrity Partnership in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 4th Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Influencer & Celebrity

Roo High School, where no [sex ed] question is off-limits

In the US only 24 states mandate sex education. And only 13 of those states require it to be “medically accurate.” With sex ed funding decreasing and online misinformation increasing, teens have a massive knowledge gap in sex ed. To solve this problem, Planned Parenthood created a judgement-free sex ed chat bot called Roo to answer all those a…

Finalists

Influencer & Celebrity

#SU2C #UP2US Digital Live Show

Every two years, Stand Up to Cancer informs the public about its mission to make every cancer patient a long-term survivor during its hour-long telecast. In 2018, Stand Up To Cancer wanted to shake it up and bring messaging to a younger audience during an hour long Digital Live Show. SU2C’s #Up2Us Campaign aimed to bring that message to a whole…

Influencer & Celebrity

George & Amal Clooney x Omaze

Omaze partnered with George and Amal Clooney on a campaign to raise funds and awareness for the Clooney Foundation for Justice, which advocates for justice and advances accountability for human rights abuses. The Clooneys collaborated with Omaze to develop a fundraising campaign that would stand out and entice and excite fans enough to contribute …

Influencer & Celebrity

Planet Fitness Teen Summer Challenge

Through the Teen Summer Challenge, Planet Fitness gave teens all across the country a free summer gym membership. Planet Fitness opened its doors to high school teenagers, ages 15-18, to work out for FREE from May 15 - September 1 at any of its more than 1,800 locations in the United States and Canada. Planet Fitness aimed to boost awareness o…

Influencer & Celebrity

Star-Studded “Americans For the Equality Act” Video Series Mobilizes Support for House Passage

Despite significant steps toward equality, most LGBTQ Americans still lack legal protections. The patchwork nature of current laws leaves millions of people in a majority of states subject to uncertainty and potential discrimination that impacts their safety, their families and their day-to-day lives. Our nation’s civil rights laws protect peop…

Influencer & Celebrity

The Pledge for Paternity Leave

Since 2010, Dove Men+Care has been committed to expanding men’s opportunities to care by addressing stereotypes around masculinity, fatherhood and sports. In 2018, the brand began a transition from simply celebrating the caring role of men into driving action around an issue that inhibits men’s ability to care – paternity leave. Only 1 in 5 A…

Nominees

Influencer & Celebrity

Ellen & Cheerios: Generation Good

Cheerios’ mission is to spread positive energy by inspiring people to do more good, because when you start with good, it grows and goes around. In 2017, Cheerios partnered with one of the most positive and inspirational voices in the nation to do just that, Ellen DeGeneres. Utilizing the massive reach that The Ellen DeGeneres Show and Ellen Digital …

Influencer & Celebrity

Girl from Bird Box Removes Her Blindfold to Look out for Animals

Just after Vivien Lyra Blair took America by storm in her acting debut in the Netflix film Bird Box, she grabbed massive attention again in her first interview ever. Vivien and PETA teamed up to create an adorable Bird Box-inspired video that inspired folks to care about animals. At just 6 years old, Vivien has already realized that animals are friends, not…

Influencer & Celebrity

Jumpstart Month

Since 2005, Canadian Tire Jumpstart Charities has helped more than 2 million kids in financial need participate in sport and recreation. Jumpstart assists with the costs of registration, equipment and transportation for eligible families. In June 2019, Jumpstart held it’s annual in-store fundraising initiative: Jumpstart Month. Jumpstart Month is held ac…

Influencer & Celebrity

The UK Government’s Steering Clear campaign in conjunction with the Marie Collins Foundation and Int

The aim of the campaign, in conjunction with charities the Marie Collins Foundation (MCF) and the Internet Watch Foundation (IWF), was to educate young men to steer clear of sexual images or videos of under 18s online and to advise them what to do if they stumble upon such content. It is illegal to look at sexual content of under 18s in the UK but a whol…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021