ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

A Piece Of Me

Winner in Global Campaign

Silver Distinction in Documentary Short

Entered in Gender Equality

About this entry

For decades, the United Nations Population Fund (UNFPA) has promoted the abandonment of female genital mutilation (FGM); an extreme violation of the rights of women and girls, and a manifestation of deeply entrenched gender inequality.

With 68 million girls at risk of being mutilated by 2030, UNFPA had to reach beyond its usual audience in the development community and break into mainstream culture to increase public awareness and generate greater political support to end FGM.

Why does this entry deserve to win?

UNFPA enlisted the help of international filmmaker Sara Elgamal to produce A Piece Of Me, an awe-inspiring short documentary series that leverages the power of film and fashion to showcase the stories of three FGM survivors in Ethiopia’s Afar Region.

Over the course of the past year, film screenings paired with immersive art installations took place at cultural hubs in major cities around the world: 

Each screening and installation brought together more than 200 influencers from across the global arts, activism, film, media, fashion and humanitarian communities.

These remarkably successful activations became major drivers of conversations online and led to significant global coverage in previously unreached media and publications.

Concurrently, an interactive site (unfpa.org/APieceOfMe) in multiple languages (English, French and Spanish) served as the online hub for the short films and global campaign.

This site provided more context about FGM and enabled audiences to take action to help end this human rights violation, including sharing original campaign content on social media channels and signing up to join the global movement to end FGM.

Meanwhile, to emphasize the urgency of ending FGM, the films and global campaign launched at the start of “cutting season” when the school break in July, August and September means girls around the world have time to undergo and recover from FGM.

Results

By purposefully breaking away from the campaign approach and cinematic style associated with human rights issues, A Piece of Me took the conversation to the next level and made the global movement to end FGM more mainstream than ever before.

With more than 5 million people reached online and mainstream media coverage in Elle, Fader, Nowness, Global Citizen and more, A Piece Of Me has become the most successful film and global campaign on FGM in UNFPA’s 50-year history.

The film was screened alongside an immersive installation at the United Nations Headquarters to mark the International Day of Zero Tolerance for Female Genital Mutilation on 6 February, 2020. Ambassadors from various UN Member States (including Sweden, Norway, Ethiopia, Egypt and Italy) were in attendance and they pledged their commitment to the elimination of female genital mutilation by 2030.

A Piece Of Me recently won the 2020 Webby Award for Best Use of Video or Moving Image and was selected for the Women In Film & TV Toronto (WIFT-T) Showcase 2020

Media

Video for A Piece Of Me

Produced by

UNFPA, the United Nations Population Fund

Link

Entry Credits