Best Global Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best Global Campaign

This award honors the most effective and creative global marketing campaign supporting a specific social good goal, cause or objective. Entry should describe how the campaign reached an international audience and adapted to various markets while maintaining a consistent message.

See previous winners and honorees here.

Winner

Global Campaign

For decades, the United Nations Population Fund (UNFPA) has promoted the abandonment of female genital mutilation (FGM); an extreme violation of the rights of women and girls, and a manifestation of deeply entrenched gender inequality. With 68 million girls at risk of being mutilated by 2030, UNFPA had to reach beyond its usual audience in the …

Finalists

Global Campaign

At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands (led by MTV) realized there was an urgent need to educate audiences on the importance of social distancing and staying home. Bars were packed, and students were heading off to spring break despite reports of the virus’ severity. To help flatten the c…

Global Campaign

Keep Learning and Stay Safe Under COVID-19 Through K-Pop

1.5 billion students and youth across the planet have been affected by school and university closures due to the COVID-19 pandemic. In order to urge the world to unite in support of these 1.5 billion learners, Millenasia partnered with non-profit organization Varkey Foundation, UNESCO’s Global Education Coalition and K-pop artists to create “Be…

Global Campaign

Participant’s Fight Forever Chemicals Campaign

The overarching goal of our campaign was to accelerate the passage of policies that would restrict the use of forever chemicals in the US and Europe. We also had two supporting objectives: to raise public and political consciousness of the modern dangers of forever chemicals, and to strengthen the movement of advocates holding the government and i…

Global Campaign

We Are The Countervirus

With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope. We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks…

Global Campaign

World No Tobacco Day

Tobacco companies are targeting kids – a digital campaign that fought back. Tobacco kills more than 8 million people each year which means tobacco companies lose 8 million customers each year. Any product that loses such a huge customer base every year needs to do some pretty aggressive marketing. Tobacco products are no different. During Worl…

Nominees

Global Campaign

Drive cultural conversations through localized campaign statements derived from OkCupid’s famous in-app matching questions Become more culturally relevant through partnerships with local artists and influencers Showcase success stories in new markets to educate people on OkCupid’s platform, build credibility for the brand, and integra…

Global Campaign

Global Goal: Unite for Our Future

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, …

Global Campaign

RISE: Reducing Inequality and Supporting Empowerment

At Discovery, we power people’s passions spotlighting diverse voices, stories and cultures. Passions are a privilege, elusive for many, due to systemic poverty, discrimination and injustice. We, as a company, wanted to combat these global issues, and do all we could with our platform and privilege to diminish inequity, secure basic needs for those without, …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!