ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best Global Campaign

This award honors the most effective and creative global marketing campaign supporting a specific social good goal, cause or objective. Entry should describe how the campaign reached an international audience and adapted to various markets while maintaining a consistent message.

See previous winners and honorees here.

Winner

Global Campaign
winner
A Piece Of Me
For decades, the United Nations Population Fund (UNFPA) has promoted the abandonment of female genital mutilation (FGM); an extreme violation of the rights of women and girls, and a manifestation of deeply entrenched gender inequality. With 68 million girls at risk of being mutilated by 2030, UNFPA had to reach beyond its usual audience in the …

Finalists

Global Campaign
finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands (led by MTV) realized there was an urgent need to educate audiences on the importance of social distancing and staying home. Bars were packed, and students were heading off to spring break despite reports of the virus’ severity. To help flatten the c…
Global Campaign
finalist
Keep Learning and Stay Safe Under COVID-19 Through K-Pop
1.5 billion students and youth across the planet have been affected by school and university closures due to the COVID-19 pandemic. In order to urge the world to unite in support of these 1.5 billion learners, Millenasia partnered with non-profit organization Varkey Foundation, UNESCO’s Global Education Coalition and K-pop artists to create “Be…
Global Campaign
finalist
Participant’s Fight Forever Chemicals Campaign
The overarching goal of our campaign was to accelerate the passage of policies that would restrict the use of forever chemicals in the US and Europe. We also had two supporting objectives: to raise public and political consciousness of the modern dangers of forever chemicals, and to strengthen the movement of advocates holding the government and i…
Global Campaign
finalist
We Are The Countervirus
With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope.  We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks…
Global Campaign
finalist
World No Tobacco Day
Tobacco companies are targeting kids – a digital campaign that fought back.  Tobacco kills more than 8 million people each year which means tobacco companies lose 8 million customers each year. Any product that loses such a huge customer base every year needs to do some pretty aggressive marketing. Tobacco products are no different. During Worl…

Nominees

Global Campaign
Ask Yourself
Drive cultural conversations through localized campaign statements derived from OkCupid’s famous in-app matching questions  Become more culturally relevant through partnerships with local artists and influencers Showcase success stories in new markets to educate people on OkCupid’s platform, build credibility for the brand, and integra…
Global Campaign
Global Goal: Unite for Our Future
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, …
Global Campaign
RISE: Reducing Inequality and Supporting Empowerment
At Discovery, we power people’s passions spotlighting diverse voices, stories and cultures. Passions are a privilege, elusive for many, due to systemic poverty, discrimination and injustice. We, as a company, wanted to combat these global issues, and do all we could with our platform and privilege to diminish inequity, secure basic needs for those without, …