13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

Bear Witness: Take Action

Finalist in Social Justice

About this entry

Bear Witness: Take Action was a conversation aimed to unite and inspire YouTube's global community to take action for racial justice. The goal was to provide a place for conversation, awareness, healing, and bring the broadest community together for a discussion around recent events and the injustice that was happening. Additionally, we wanted to create change and raise funding and awareness for social justice causes.

Why does this entry deserve to win?

Our strategy was to bring together YouTubers, influential public figures, racial injustice leaders, and activists to have an open forum discussion and activate the YouTube community into participating in the discussion.  We sent out a call to action for the global YouTube community prior to the event to submit video submissions - questions, responses and general emotions.



Video for Bear Witness: Take Action

Produced by

YouTube Originals


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!