CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Bear Witness: Take Action

Finalist in Social Justice

Objective

Bear Witness: Take Action was a conversation aimed to unite and inspire YouTube's global community to take action for racial justice. The goal was to provide a place for conversation, awareness, healing, and bring the broadest community together for a discussion around recent events and the injustice that was happening. Additionally, we wanted to create change and raise funding and awareness for social justice causes.
 

Strategy

Our strategy was to bring together YouTubers, influential public figures, racial injustice leaders, and activists to have an open forum discussion and activate the YouTube community into participating in the discussion.  We sent out a call to action for the global YouTube community prior to the event to submit video submissions - questions, responses and general emotions.
 

Results

Media

Video for Bear Witness: Take Action

Produced by

YouTube Originals

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!