As the COVID-19 crisis continued to impact consumers and their ability to source their favorite snacks and beverages, PepsiCo was in a unique position to leverage the company’s strong capabilities to offer shoppers additional channels to meet their needs.
PantryShop.com met consumer needs as they adapted to changing circumstances like working and exercising from home. The direct-to-consumer website (which launched in May 2020) was one more way PepsiCo could serve consumers online, in addition to key retailers like Amazon, Kroger and Walmart. The goal was to give shoppers an alternative option for finding their favorite products online amid the recent unprecedented spikes in eCommerce demand.
On PantryShop.com, consumers can order specialized bundles containing PepsiCo products from loved and trusted brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.”
The multi-product kits available at PantryShop.com are differentiated from what’s available at retail stores, and since PantryShop.com was shipping straight from PepsiCo warehouses to consumers’ doors, it helped alleviate pressures on the supply chain and retailer partners.
Additionally, purchases from PantryShop.com enable PepsiCo to donate up to 10,000 snack & beverage bundles to approximately 500 hospitals nationwide to thank essential workers for their service during the COVID-19 crisis.
PantryShop.com was developed 100% in-house leveraging end-to-end capabilities built from the ground up by PepsiCo's eCommerce team. To launch the site, PepsiCo eCommerce quickly assembled an internal team consisting of data scientists, engineers, performance marketers, user-experience designers, supply chain etc. to take on the challenge of developing and launching this new concept within 30 days.
The majority of consumers receive their orders in just two business days, and the team plans to expand product offerings in the coming months.
While it’s still early to share performance details, the team feels good about being able to offer consumers another buying option for some of their favorite brands as they continue to adapt to changing circumstances like working and exercising from home.