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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Pantry Shop by PepsiCo

Finalist in Retail & E-Commerce

Entered in Food & Beverage


As the COVID-19 crisis continued to impact consumers and their ability to source their favorite snacks and beverages, PepsiCo was in a unique position to leverage the company’s strong capabilities to offer shoppers additional channels to meet their needs. met consumer needs as they adapted to changing circumstances like working and exercising from home. The direct-to-consumer website (which launched in May 2020) was one more way PepsiCo could serve consumers online, in addition to key retailers like Amazon, Kroger and Walmart. The goal was to give shoppers an alternative option for finding their favorite products online amid the recent unprecedented spikes in eCommerce demand.

Strategy and Execution

On, consumers can order specialized bundles containing PepsiCo products from loved and trusted brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.”

The multi-product kits available at are differentiated from what’s available at retail stores, and since was shipping straight from PepsiCo warehouses to consumers’ doors, it helped alleviate pressures on the supply chain and retailer partners.

Additionally, purchases from enable PepsiCo to donate up to 10,000 snack & beverage bundles to approximately 500 hospitals nationwide to thank essential workers for their service during the COVID-19 crisis. 

Results was developed 100% in-house leveraging end-to-end capabilities built from the ground up by PepsiCo's eCommerce team. To launch the site, PepsiCo eCommerce quickly assembled an internal team consisting of data scientists, engineers, performance marketers, user-experience designers, supply chain etc. to take on the challenge of developing and launching this new concept within 30 days.

The majority of consumers receive their orders in just two business days, and the team plans to expand product offerings in the coming months. 

While it’s still early to share performance details, the team feels good about being able to offer consumers another buying option for some of their favorite brands as they continue to adapt to changing circumstances like working and exercising from home.


Entrant Company / Organization Name

PepsiCo eCommerce


Entry Credits