ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best in Food and Beverage

This awards honors the efforts of a food and beverage brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, promotion of a healthy or sustainable food brand, raising awareness or funds for a cause, or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Winner

Food & Beverage
winner
“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
According to the Rape, Abuse and Incest National Network (RAINN), an American is sexually assaulted every 73 seconds. Perpetrators of sexual assault often use alcohol as both a tool and an excuse to commit their crimes. The spirits industry advocates loudly for responsible drinking, but is quiet on the topic of alcohol’s role in rape, sexual assau…

Finalists

Food & Beverage
finalist
Bacardi Limited COVID Relief for the Community & Industry
Family-owned Bacardi has been around for 158 years and survived pandemics, recessions, and even Prohibition with entrepreneurial thinking and a caring spirit. The 2020 pandemic is no different. As lockdowns escalated in March, Bacardi stepped in to help its community by leveraging its production capabilities to quickly provide much-needed hand san…
Food & Beverage
finalist
Burritos for Healthcare Heroes
This spring, critically ill COVID-19 patients unexpectedly flooded the healthcare system and overwhelmed hospitals and medical facilities throughout the nation. Working exceptionally long hours under significant stress, healthcare personnel around the country became our hometown heroes. Many of these individuals were missing meals and putting thei…
Food & Beverage
finalist
Kvarøy Arctic Leads in Seafood Sustainability Standards While Supporting Hunger Relief Across the US
Starting February 4, 2020, Kvarøy Arctic (pronounced “Kwa-ray”) launched its independent brand of sustainably raised salmon available in the United States through select Whole Foods Markets. Since that moment, the third-generation, family-owned Atlantic salmon farm located on the Island of Kvarøy along Norway’s Arctic Circle has been dedicated to …
Food & Beverage
finalist
PepsiCo Recruits Professional Athletes & Fans to #GiveMealsGiveHope To Kids During Pandemic
Since the outbreak of the coronavirus pandemic first drove school closures across the country, kids who rely on school for food have missed more than 1 billion meals to date. Despite nationwide efforts to help feed children during this emergency, substantial hurdles remain – such as the increased demand for rapid supply of nutritious food and beve…
Food & Beverage
finalist
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the root of our belief that all choices, big and small, can make a real difference for us and our planet. In 2019, we leveraged social media to help raise $100,000 to plant 100,000 trees across U.S. National Forests impacted by wildfires. In 2020, we want…

Nominees

Food & Beverage
Gratitude
We are Olo, the on-demand platform for the restaurant industry, powering digital ordering and delivery programs for over 300 brands, including Wingstop, Subway, Five Guys, Shake Shack & more. Over 15 years ago, we set out to support the restaurant industry through the digital shift and when COVID-19 upended the world into chaos, we realized the opportunity …
Food & Beverage
Invisible Christmas
Sazón is the leading seasoning brand in Brazil, used in over 60% of Brazilian homes for more than 30 years. As a leader, the brand needed to insert itself as part of the culture and give something back to society. Our challenge was to understand how to identify an important territory, where the brand could really make a difference.
Food & Beverage
Pantry Shop by PepsiCo
As the COVID-19 crisis continued to impact consumers and their ability to source their favorite snacks and beverages, PepsiCo was in a unique position to leverage the company’s strong capabilities to offer shoppers additional channels to meet their needs.  PantryShop.com met consumer needs as they adapted to changing circumstances like working and exerci…
Food & Beverage
Sign Your Love
Dole Packaged Foods, Spark Foundry and Upworthy partnered with Glass Entertainment Group to tell the story of three families who are gearing up for the first day of school. With a new school year brings new teachers, new classrooms, new friends and new expectations. This can bring on some first day jitters to a student. In this mini documentary called Sign …