ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Gratitude

Finalist in Corporate-Community, Video Series

Entered in Community or Employee Engagement, Food & Beverage, Technology, Video

About this entry

We are Olo, the on-demand platform for the restaurant industry, powering digital ordering and delivery programs for over 300 brands, including Wingstop, Subway, Five Guys, Shake Shack & more. Over 15 years ago, we set out to support the restaurant industry through the digital shift and when COVID-19 upended the world into chaos, we realized the opportunity to continue to step up to our responsibility to the industry we love. In addition to the many first responders fighting the pandemic, the food and gig workers were out supporting us in the way they know how: ensuring a bit of love and comfort through food. The campaign is our ode to chefs, delivery drivers, cashiers, curbside pickup runners, and all restaurants that continue to fight through unprecedented moments. To all of those who navigated empty streets and a downright scary time to keep America fueled, this is our “thank you.”

Why does this entry deserve to win?

Outside of our contribution to NRAEF, we looked to express our gratitude in an understated, yet effective way. Our intent was to capture moments that spoke to the current unprecedented times in a poignant, yet hopeful way. These moments are the new normal. The videos capture the intimacy of what a meal means to people of all walks of life; whether it’s the vessel in which a delivery driver or chef makes a living or the places that unite friends and family over conversation. The intent was to acknowledge and thank the frontline workers risking their health and safety to work so that food establishments could still operate, whether it be the chefs, waiters, or delivery drivers. Those brave hospitality workers ensured consumers a slice of normal – whether it was a meal at lunch, or a family dinner feast. Sharing on our highly trafficked social media profiles on platforms like Twitter & Instagram allowed us to say “thank you” while offering a bit of respite from the daily overwhelm of the pandemic. The staggered release of our five thank you videos let us continuously say thank you, as the unpredictability of COVID still continues to change the landscape of everyday life.

Results

As a company, we decided to allow time for the current climate to stabilize to get better understanding of the landscape. Unlike others in our space, we shifted our focus from outbound sales to gratitude and enablement. Our external communications energy went exclusively towards these vignettes, highlighting the work of the service industry workers keeping restaurants open. Upon release, we saw over 35,000 campaign views across social media with engagement in comments and reshares. We gave a targeted boost to service industry professionals and corporate teams and saw more engagement with each video released.  Our intent was solidarity, support and gratitude – and remains so.

Media

Video for Gratitude

Produced by

Olo

Links

Entry Credits