ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Music Moments
The Alzheimer’s Association wanted to leverage the universal love and connectivity of music to reach new audiences, drive awareness and concern for Alzheimer’s and all other dementia, and engage the public in conversation in order to advance the fight to end Alzheimer’s disease. Storytelling is instrumental  in raising concern and awareness of Alz…

Finalists

Video
finalist
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…
Video
finalist
LinkedIn Changemakers launch video series, by Brands2Life
Social media can be a minefield of negativity, therefore a difficult place to have open and honest conversations about topics that matter. LinkedIn wanted to address this head on and help to drive paradigm shifts in working culture and related conversations, encouraging more transparent, trusted and frank dialogue around topics that are often tabo…
Video
finalist
MTV Teen Code on Mental Health
MTV is in a unique position to harness its expansive library of IP to create new digital series — and reimagine iconic franchises — for a new generation of mobile-first audiences. The network has both reimagined classic formats, such as “Cribs” and “Girl Code” on Snapchat, while also creating digital series for the platform that are tethered to id…
Video
finalist
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Black, Latinx, transgender, and nonbinary communities disporportionately experience sexual and reproductive health issues.  According to the USHHS, while 80% of women develop fibroids by the time they reach age 50, Black women are two to three times more likely to have fibroids than their white counterparts. Similarly, Black women are two to…
Video
finalist
Tackle Can Wait
People are more and more aware of the dangers of concussions for athletes. What is not very well-known is that concussions are just part of the story. Playing contact sports, especially football, often results in repeated hits. Each one causes brain trauma, even if it doesn’t cause a concussion. And these repetitive hits add up to long-term ris…

Nominees

Video
A New World by One Tree Planted
The world was turned upside down in March of 2020 when the seriousness of COVID-19 struck. One Tree Planted wanted to help refocus the public’s energy towards hope and the idea that we now have an opportunity to do things a different way. A way in which we care for one another and our planet. And there was no better time to do this than in celebration of Ea…
Video
Gratitude
We are Olo, the on-demand platform for the restaurant industry, powering digital ordering and delivery programs for over 300 brands, including Wingstop, Subway, Five Guys, Shake Shack & more. Over 15 years ago, we set out to support the restaurant industry through the digital shift and when COVID-19 upended the world into chaos, we realized the opportunity …
Video
JetBlue Healthcare Heroes
Objective: Win the hearts and minds of healthcare workers (and their loved ones) by amplifying JetBlue’s commitment to this community throughout the crisis, especially in our NYC hometown.   Goal #1 (Brand Performance): Increase First Choice, the best predictor of future market share, by 15%.  First Choice is the recommended key brand metric that best…
Video
Kindness is Contagious
We have been creating holiday videos for 10 years to entertain our clients with some holiday cheer and showcase our creative chops outside of healthcare.  But for 2019, we wanted to do something different.  We wanted this year’s video to bring warmth and positivity not just to our clients, Klicksters, and their families, but as many people as possible…
Video
Lift Every Voice: Black History Month
Celebrate and honestly reflect the experience of modern life through the lens of the Black community and Facebook groups.
Video
Soñando con LaLiga
Diversity and inclusion is an important value for LaLiga as a global organization. Aligning this value with LaLiga North America’s commitment to develop local soccer talent, the organization entered into a multi-year partnership with Alianza de Futbol, the largest and most prestigious Hispanic amateur soccer program in the country. Alianza works to create o…
Video
Want to Fight Climate Change? Keep Nature Intact
We’ve long known that people need nature for a stable climate. Keeping nature intact will to prevent future pandemics AND build resilience to the climate change impacts to come. In that vein, Conservation International produced this video to show that reforestation should be a top priority in climate action. And to urge the public to join a global movement …