THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 4th Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with li…

Finalists

Video
finalist
gold honor
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. Mo…
Video
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that …
Video
finalist
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it …
Video
finalist
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. S…
Video
finalist
The Away Game
Sometimes it’s the toughest challenges that create the most remarkable results. Tims Hortons is …

Nominees

Video
Are You the One? Come One, Come All
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. …
Video
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Video
Believe Sexual Assault Survivors Video
The Believe Survivors video concept was born out of an ongoing, global discussion around sexual ass…
Video
Camila and The Shadow of Dengue
2019 marked an important point in Takeda’s history as it concluded a major acquisition. Their annua…
Video
Dear Canada
Walls. Borders. National security. These are words that now swirl around the topic of immigratio…
Video
Fish Unknown
Relais & Châteaux, as an association of 580 of the world’s top restaurants and hotels, has been sup…
Video
Helping Working Parents #LetGuiltGo
Video
In the Know: Innovation
The objective of In the Know: Innovation is to share important tech news with a wide audience and m…
Video
Incarcerated Women Bust Myths About Prison | Truth or Myth
In this SoulPancake origingal series, we set out to explore the truths, falsehoods, and myths surro…
Video
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ p…
Video
Rising
Love Has No Labels believes promoting and normalizing different forms of love will help make societ…
Video
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members …
Video
The Wage Gap: A Scary Truth
On average in the US, women earn about 80 cents for every dollar men make and women of color make e…
Video
Unbreaking America
Since 2012, RepresentUs—the nation’s largest right-left anti-corruption organization—has been worki…
Video
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million sui…
Video
Wente #MakeTime Campaign
Founded in 1883, Wente Family Estates is the oldest continuously-operated family-owned winery in th…
Video
YouTube Creators for Change
The 2018 YouTube Creators for Change program and global campaign aimed to drive greater awareness o…
Video
“With Love, Me” presented by Your Cancer Game Plan
In 2017, Merck—in partnership with the cancer advocacy community—launched Your Cancer Game Plan (YC…