THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 4th Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with li…

Finalists

Video
finalist
gold honor
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. Mo…
Video
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that …
Video
finalist
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it …
Video
finalist
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. S…
Video
finalist
The Away Game
Sometimes it’s the toughest challenges that create the most remarkable results. Tims Hortons is …

Nominees

Video
Are You the One? Come One, Come All
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. …
Video
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Video
Believe Sexual Assault Survivors Video
The Believe Survivors video concept was born out of an ongoing, global discussion around sexual ass…
Video
Camila and The Shadow of Dengue
2019 marked an important point in Takeda’s history as it concluded a major acquisition. Their annua…
Video
Dear Canada
Walls. Borders. National security. These are words that now swirl around the topic of immigratio…
Video
Fish Unknown
Relais & Châteaux, as an association of 580 of the world’s top restaurants and hotels, has been sup…
Video
Helping Working Parents #LetGuiltGo
Video
In the Know: Innovation
The objective of In the Know: Innovation is to share important tech news with a wide audience and m…
Video
Incarcerated Women Bust Myths About Prison | Truth or Myth
In this SoulPancake origingal series, we set out to explore the truths, falsehoods, and myths surro…
Video
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ p…
Video
Rising
Love Has No Labels believes promoting and normalizing different forms of love will help make societ…
Video
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members …
Video
The Wage Gap: A Scary Truth
On average in the US, women earn about 80 cents for every dollar men make and women of color make e…
Video
Unbreaking America
Since 2012, RepresentUs—the nation’s largest right-left anti-corruption organization—has been worki…
Video
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million sui…
Video
Wente #MakeTime Campaign
Founded in 1883, Wente Family Estates is the oldest continuously-operated family-owned winery in th…
Video
YouTube Creators for Change
The 2018 YouTube Creators for Change program and global campaign aimed to drive greater awareness o…
Video
“With Love, Me” presented by Your Cancer Game Plan
In 2017, Merck—in partnership with the cancer advocacy community—launched Your Cancer Game Plan (YC…