12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. More than seven trillion US dollars economic damage and eight million deaths were caused by natural disasters since the start of the 20th Century. What if we handed over our code patterns and unleashed the creativity of developers from around the ...
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that ccould create a movement and ultimately show that age is trule just a number. The hope was to create a series of videos that emotionally connected people, and brought them together to talk about aging in a different way.
finalist
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it sells, evidenced by shirts and hoodies with slogans like “Toronto vs. everybody” and “Home is Canada”. From helping underprivileged children to aiding new immigrants to Canada, the brand has always used proceeds from their sales to help make a p...
finalist
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in P...
finalist
The Away Game
Sometimes it’s the toughest challenges that create the most remarkable results. Tims Hortons is Canadian largest quick service restaurant. After more than 50 years of presence the country, it is undeniably part of Canada’s identity. Like Canadians themselves, the brand is known for warmth and friendliness and is an acknowledged part of commun...

Nominees

Are You the One? Come One, Come All
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. whose entire cast is sexually fluid. The objective of our digital marketing campaign was to not only promote the show as we do every other season, but to use this new format as a way to educate current and potential fans about the LGBTQ+ community. We wanted...
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, healthier beau...
Believe Sexual Assault Survivors Video
The Believe Survivors video concept was born out of an ongoing, global discussion around sexual assault and the way survivors of sexual violence are treated. The Me Too Movement was the catalyst for the October Senate Judiciary Committee hearings, where accused sexual assailant Brett Kavanaugh's Supreme Court nomination dominated headlines. Considering th...
Camila and The Shadow of Dengue
2019 marked an important point in Takeda’s history as it concluded a major acquisition. Their annual Takeda Leadership Conference convened for the first time the top 400 leaders within the expanded organization to present the company’s key priorities across business units. During this crowded two-day meeting in Tokyo, our mission was to generate internal ...
Dear Canada
Walls. Borders. National security. These are words that now swirl around the topic of immigration across the Western world. Diversity and inclusion is swaddled in such controversy that it has the power to move the political needle to win elections. To determine policy. To define a nation. Canada has not been spared (nor has it shied away) from confr...
Fish Unknown
Relais & Châteaux, as an association of 580 of the world’s top restaurants and hotels, has been supporting and lobbying for sustainable seafood for ten years now. The objective of previous years’ campaigns as well as this year’s has always been to promote ethically sourced fish, mollusks and crustaceans while protecting marine biodiversity. Our marine res...
Helping Working Parents #LetGuiltGo
In the Know: Innovation
The objective of In the Know: Innovation is to share important tech news with a wide audience and make it accessible and interesting in a world where the language surrounding tech news is often convoluted, high-brow, and only intended for an insider crowd. We share the latest and greatest news across all types of tech disciplines, featuring anything from ...
Incarcerated Women Bust Myths About Prison | Truth or Myth
In this SoulPancake origingal series, we set out to explore the truths, falsehoods, and myths surrounding particular groups of people.  In this episode, we wanted to examine the differences between the respresentation of incarcerated women on television and in film versus what these women saw and believed about themselves in order to discover what is true...
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family.   4 out of 10 gay, lesbian, bisexual and transgender people are rejected by fa...
Rising
Love Has No Labels believes promoting and normalizing different forms of love will help make society more inclusive. Our ongoing strategy is to flood culture with diverse acts of love to erode implicit bias. The farther our content spreads, the greater its effect.   Our challenge this year was to bring our message of diversity and inclusion outside ech...
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members of the LGBTQ community. That history, until recently, has diminished the leadership of trans, non-binary and drag queens in Stonewall's legacy. We wanted to elevate the Queens from RuPaul’s Drag Race and solidify the monumental importance of the show in Quee...
The Wage Gap: A Scary Truth
On average in the US, women earn about 80 cents for every dollar men make and women of color make even less. And while the public is increasingly aware of the wage gap between men and women, awareness alone hasn't moved the needle. To end wage inequality, The Women's Foundation works to do more than just inspire conversation. They're dedicated to creating...
Unbreaking America
Since 2012, RepresentUs—the nation’s largest right-left anti-corruption organization—has been working to unrig the broken political system that has placed power and influence into the hands of special interests instead of the people. Laws are no longer determined by civil discourse, evidence-based policymaking, or the will of the people. Instead, they’re ...
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million suicide attempts in the United States in 2017. Suicide is also on the rise in the United States, which has significantly increased national media attention. The problem with this coverage is that it's often sensationalized, and as a result it's triggering more ...
Wente #MakeTime Campaign
Founded in 1883, Wente Family Estates is the oldest continuously-operated family-owned winery in the country. The winery and the Wente family is recognized for their influence in making chardonnay the best-selling varietal in the country, based on numerous accomplishments over the past 130 years. With the deepest respect for the knowledge passed down from...
YouTube Creators for Change
The 2018 YouTube Creators for Change program and global campaign aimed to drive greater awareness of social issues that diverse and underrepresented YouTube creators care about, and foster productive dialogue with the greater creator community and consumers on how anyone has the potential to create change in the world. With the increasing influence that Y...
“With Love, Me” presented by Your Cancer Game Plan
In 2017, Merck—in partnership with the cancer advocacy community—launched Your Cancer Game Plan (YCGP), a resource to help cancer patients and caregivers cope with the emotional, nutritional, and communicational challenges when facing cancer. Through it we learned that, when diagnosed with cancer, patients want more than information—they want to connect w...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.