THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 4th Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with li…

Finalists

Video
finalist
gold honor
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. Mo…
Video
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that …
Video
finalist
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it …
Video
finalist
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. S…
Video
finalist
The Away Game
Sometimes it’s the toughest challenges that create the most remarkable results. Tims Hortons is …

Nominees

Video
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that …
Video
finalist
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it …
Video
Are You the One? Come One, Come All
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. …
Video
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Video
Believe Sexual Assault Survivors Video
The Believe Survivors video concept was born out of an ongoing, global discussion around sexual ass…
Video
Camila and The Shadow of Dengue
2019 marked an important point in Takeda’s history as it concluded a major acquisition. Their annua…
Video
winner
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with li…
Video
finalist
gold honor
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. Mo…
Video
Dear Canada
Walls. Borders. National security. These are words that now swirl around the topic of immigratio…
Video
Fish Unknown
Relais & Châteaux, as an association of 580 of the world’s top restaurants and hotels, has been sup…
Video
finalist
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. S…
Video
Helping Working Parents #LetGuiltGo
Video
In the Know: Innovation
The objective of In the Know: Innovation is to share important tech news with a wide audience and m…
Video
Incarcerated Women Bust Myths About Prison | Truth or Myth
In this SoulPancake origingal series, we set out to explore the truths, falsehoods, and myths surro…
Video
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ p…
Video
Rising
Love Has No Labels believes promoting and normalizing different forms of love will help make societ…
Video
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members …
Video
finalist
The Away Game
Sometimes it’s the toughest challenges that create the most remarkable results. Tims Hortons is …
Video
The Wage Gap: A Scary Truth
On average in the US, women earn about 80 cents for every dollar men make and women of color make e…
Video
Unbreaking America
Since 2012, RepresentUs—the nation’s largest right-left anti-corruption organization—has been worki…
Video
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million sui…
Video
Wente #MakeTime Campaign
Founded in 1883, Wente Family Estates is the oldest continuously-operated family-owned winery in th…
Video
YouTube Creators for Change
The 2018 YouTube Creators for Change program and global campaign aimed to drive greater awareness o…
Video
“With Love, Me” presented by Your Cancer Game Plan
In 2017, Merck—in partnership with the cancer advocacy community—launched Your Cancer Game Plan (YC…