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12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

"For Her Age"

Finalist in Video

Entered in Social Movement

About this entry

As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that ccould create a movement and ultimately show that age is trule just a number. The hope was to create a series of videos that emotionally connected people, and brought them together to talk about aging in a different way.

Why does this entry deserve to win?

SoulPancake excels at breaking down complex or uncomfortable issues by creating emotionally resonant content that is both relatable and relevant.  With this campaign we wanted to approach the conversation around aging through the perspective of a common, yet somewhat insidious phrase... "for her age."

With the focus on changing the conversation about aging, the "For Her Age" video showed a group of various aged females pictures of celebrity women and filmed their reactions to the images. We then had them self reflect on their diferent responses and the stereotypes they used themselves. That self reflection was valuable conversation for the initiative of the campaign, and got both the women featured in the millions of viewers rethinking what it means to qualify a  statement with the words "...for her age."

Results

The campaign received over 13 million impressions, more than 4.8 million views, and over 80k engagement from women and men across the United States, who engaged in meaningful conversation and discourse about aging.

Media

Video for "For Her Age"

Produced by

SoulPancake, AARP

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.