Best Social Movement Campaign in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 4th Annual Shorty Social Good Awards Best Social Movement Campaign

This award honors the best campaigns supporting social activism movements and cultural moments. Campaigns run by brands and organizations to bring about social change for various political, social, and environmental issues are eligible. .

See previous winners and honorees here.

Winner

Social Movement

ROMA Social Impact Campaign

ROMA centers on the story of Cleo, an indigenous woman who works as a live-in domestic worker for a middle-class family in 1970s Mexico City. ROMA had a worldwide release on Netflix December 14, 2018, bringing Cleo’s story to 190 countries and 140 million subscribers. “The role of the domestic worker, which in many movies is secondary, ta…

Finalists

Social Movement

Generation Lockdown

In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Par…

Social Movement

Project #ShowUs

Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don’t feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can/can’t achieve. Every day, women’s health, rel…

Social Movement

Take Back the Prom

Prom is supposed to be a magical, memorable experience that every young person can celebrate. But for many LGBTQ+ students, interracial couples, students from low-income households, and others, going to prom is not an option. DoSomething.org realized that there are still schools across the US that don’t allow young people to come to prom as sa…

Social Movement

Planet or Plastic?

Each year, 9 million tons of plastic ends up in the ocean. Unretrieved, it’s estimated that it’ll remain there for centuries, destroying the delicate ecosystems critical to not just our planet’s health, but our survival here on earth. The good news is...it’s a problem we can fix and it’s exactly what National Geographic’s Planet or Plastic? initia…

Social Movement

Love Calls Back

Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family. 4 out of 10 gay, lesbian, bisexual and transgender people are reject…

Nominees

Social Movement

As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that ccould create a movement and ultimately show that age is trule just a number. The hope was to create a series of videos that emotionally connected people, and brought them together to talk about aging in a different way.

Social Movement

#PutPatientsFirst

The #PutPatientsFirst campaign was launched in response to mounting attacks from the Trump administration on our civil rights in the doctor's office. The Trump administration has been determined to undermine non-discrimination protections in all aspects of our lives - but health care has become a major focus, as it encompasses their main goals of spreading …

Social Movement

Indigenous women represent only 4% of the female population, yet represent 16% of all female homicides in Canada. The rate of homicide for Indigenous women in Canada is almost seven times higher than other women. Estimates place the number of cases of missing and murdered Indigenous women, girls, two-spirit and LGBTQQIA individuals in Canada over 6,000. …

Social Movement

In 1991, in a powerful display of solidarity during the Clarence Thomas hearings, 1,600 black women came together to place an ad in The New York Times to support Anita Hill. During the Kavanaugh hearings in 2018, the Phenomenal Woman Action Campaign organized 1,600 men to follow in the footsteps of those courageous black women, by taking out another full-pa…

Social Movement

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, healthier beauty…

Social Movement

Beverly's Birthdays: Icing on the Cake

Many kids have never had a birthday party of their own. Beverly’s Birthdays is a non-profit passionately committed to changing that fact. They throw birthday parties and spread cheer to those in need and drive awareness on the scope of the volume of families in need and child homelessness in the region. But to keep the party going, they needed help. That’s …

Social Movement

For 28 years, Nature & Découvertes has been an original retailer, strongly committed to the preservation of biodiversity. When looking truly to what made the brand different it became clear that its way to operate and values were much stronger. Nobody knew about it but engagement has always been at the core of the brand with Nature & Découvertes creating…

Social Movement

Forward for 50 — Los Angeles LGBT Center

In 2019, the Los Angeles LGBT Center will be the first LGBT organization in the world to celebrate its 50th anniversary. To commemorate this momentous occasion, we created a poster campaign featuring a special logo that celebrates the relentless efforts of the community in the fight for equality by using images from multiple protest signs to create a singul…

Social Movement

Global Citizen Festival: Mandela 100 Campaign

The Global Citizen Festival: Mandela 100 (Mandela 100)campaign was a series of global events, organized in partnership with the House of Mandela, honoring the life and legacy of Nelson Mandela in his centenary year. Nelson Mandela famously called for this generation to realize an end to extreme poverty in one of his last public speeches, and Global Citizen…

Social Movement

HARMAN Spreads the Power of Music on Make Music Day 2019

Studies show that music and music education have a profound impact on students’ cognitive and social skills, as well as continued professional development into adulthood. Despite this, recent reports have found that 3.8 million underserved Pre-K-12 students in the United States do not have access to music education or the benefits it provides. HARMAN’s h…

Social Movement

At Rule29, we live by the mantra of “making creative matter.” Whether that is through our impact in the world through design or even as humans in the day-to-day. That is why we created LEO moments. LEO’s mission is simple: we wanted to encourage everyone in the world to show more love. We believe that amidst all the negativity and chaos in the current clima…

Social Movement

MTV's +1 the Vote

In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created its first-ever midterm elections campaign, +1 the Vote. The campaign was based on research insight that friendship is one of the most powerful motivators for civic action…

Social Movement

Malaria No More UK - Malaria Must Die Voice Petition

Malaria remains a worldwide problem. But it is a problem western cultures barely have to think about anymore, let alone take action to stop. Against everything else going on in the world, there’s constant need to keep malaria in the public eye and on governments agendas. Unlike a lot of charities, Malaria Must Die is not asking for public donations, it’s…

Social Movement

Nobody Wins Alone

Campaign Objective – A call to action for Allies to come forward, to stand in solidarity with the LGBTQIA+ community With an emphasis on leveling the playing field for all athletes* this year’s Nike BeTrue campaign focused on allyship as a means to create change in sport while commemorating the 50th anniversary of the Stonewall riots. Focusing on our a…

Social Movement

Speak Truth to Power

In an effort to ignite a national dialogue about what it means to be a 21st century solution-seeker and human rights defender, Discovery Education and Robert F. Kennedy Human Rights launched Speak Truth to Power. This powerful initiative aims to inspire global citizenry in students and teachers who stand ready to help prevent human rights abuses and violati…