THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

Incarcerated Women Bust Myths About Prison | Truth or Myth

Entered in Social Justice, Video

About this entry

In this SoulPancake origingal series, we set out to explore the truths, falsehoods, and myths surrounding particular groups of people.  In this episode, we wanted to examine the differences between the respresentation of incarcerated women on television and in film versus what these women saw and believed about themselves in order to discover what is true, what is false, and what do incarcerated women wish people knew about them.

Why does this entry deserve to win?

To create this series, SoulPancake traveled to women's correctional facility to speak directly to incarcerated women about ther experiences vs the stereotypical portrayal.  We created a hero poece of contented supported by ancillary social content, and partnered with social justice organizations to help amplify the content.

Results

The "Incarcerated Women..." video received over 60k engagements and over 1.9 million views on YouTube.  The video sparked a corresponding "Truth or Myth" series and raised money for criminal justice reform.

Media

Video for Incarcerated Women Bust Myths About Prison | Truth or Myth

Produced by

SoulPancake

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.