Best use of Video in Social Media - Shorty Awards

5th Annual Shorty Social Good Awards Categories

The regular deadline is on Wednesday, August 26th, 2020.

From the 3rd Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

See previous winners and honorees here.

Winner

YouTube Creators for Change

YouTube is a platform that empowers anyone to have a voice and see the world. As a result, we hear voices of inspiration and hope, but needed a way to counteract negativity and amplify positive voices.YouTube Creators for Change is an on-going global program dedicated to multiplying and amplifying positive voices who tackle difficult social issues…

Finalists

Can't Judge A Book

Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Mu…

LIFEWTR - #BringArtBackToSchools

Right now in America, over 80% of schools face defunding, with art often the first subject to go. It's one of the main reasons why in Kindergarten, 80% of kids rank high in creativity but by second grade it drops to 10%—and by high school it's almost non-existent. This creative crisis inspired LIFEWTR, a brand that believes "art is as essential to…

Pure Imagination Project

An unfortunate truth is that many believe Alzheimer's is just memory loss when, in fact, it's a fatal disease for 47 million people worldwide. Every 66 seconds someone develops Alzheimer's. It kills more than breast cancer and prostate cancer combined. Yet Alzheimer's often remains out of the news and social media conversation. The Pure Imaginati…

Anti-Hate Campaign

All Rise Say No To Cyber Abuse is an international not-for-profit organisation established for bringing greater accountability and responsibility to the current state of the internet. “Anti-Hate Campaign” was produced to highlight the prolific abuse that is accepted on the internet. Hidden behind screens anonymity is equally as harmful as offline …

In The Know Conservation by AOL

In The Know Conservation by AOL is a social video brand within Oath, Inc aimed at creating and distributing content that furthers the missions of conservation and environmentalism. In just a few short months, the page has garnered +150 million video views on Facebook, highlighting products, stories and initiatives that are geared towards creating …

Nominees

1968.DIGITAL / Future History 1968

First documentary series in a mobile format "1968.Digital" (or Future History 1968 as seen on BuzzFeed News) brings the global battle for human rights to your smartphone.Protests and social movements are on the rise all over the world (#MeToo, #BlackLivesMatter, #NoBanNoWall, #MarchForOurLives in the US) as right-wing parties are winning voters in Europe.Tw…

BNE 'Local' Series: Brisbane Airport brings the paddock to the gate

The BNE 'Local' series video content campaign was developed as an extension of Brisbane Airport Corporation's aim of bringing the unique personality and culture of our city and region into our Domestic and International Terminals through the sourcing, showcasing and celebration of truly local Queensland products, produce and brands.Having these items on off…

Essex County Community Foundation: Creative County Initiative

The Creative County Initiative presents an opportunity to mobilize our region's artists, arts organizations and community and business leaders to collectively enhance the quality of life in Essex County. Our vision is to increase the visibility and impact of the transformative power of arts and culture.

Find Your Why - discovering fulfilment through the charity sector

Historically, content on the CharityJob site was designed to inspire career development and growth in people who already worked in the non-profit sector. But what we hadn't realised was that there was an untapped segment of job seekers we weren't catering for: those looking to transfer from the corporate sector and pursue jobs that aligned with their values…

Hockey’s Declaration of Principles

94% of kids playing high school sports will never play at the collegiate level. Of those that do, only 1-2% will make it to the pros. Yet, many parents and coaches continue to push kids with unrealistic expectations. For kids, this has taken the fun out of youth sports. As a result, youth sports are facing a decline in participation across the board. But th…

In The Know Innovation by AOL

In The Know Innovation by AOL is focused on highlighting the foremost in innovative technologies and products. The Facebook page has videos that have covered everything from needle-less diabetes devices to products that help reduce water usage and more.

March of Dimes: We Won't Stop

Historically, the March of Dimes brand has focused on premature birth. But with rates of infant, maternal, and pregnancy health issues in the U.S. the highest among economically developed countries — particularly affecting women of color — March of Dimes knew it needed to build a movement that everyone had a stake in, including those who hadn't experienced …

SheIS x USTA Embrace All

In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative which…

Spotlight on Hunger

MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating the brand's …

To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Tim's New World

Tim Bartow has a rare form of cerebral palsy that affects just 100 people in the U.S. Despite living with significant physical challenges, Tim aspires to see the world and to one day become a screenwriter.Through a friendship between Blue Chalk and Tim's mother, Liz Bartow, Blue Chalk worked with United Cerebral Palsy, a nonprofit advocating for adults and …

US Open Art Courts x Chase

5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was promoted using…

“Rev Your Bev” - Making Water Fun and Exciting

Rev Your Bev is a statewide campaign to improve the health of all Virginians by encouraging people to drink more water. Since 2013, Rev Your Bev has given parents and youth across Virginia information and resources to help them make healthier beverage choices. Virginians already know water is healthy, but they think it is boring. The current campaign's obje…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!