Best Community or Employee Engagement in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best Community or Employee Engagement

This award honors the most effective engagement strategies with community members to reach a social good goal. Internal campaigns and employee communication strategies, external community building and outreach efforts, and talent recognition programs are all eligible.

Winner

Community or Employee Engagement

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Subaru of America is dedicated to being more than just a car company, and dedicates resources to making the world a better place through the causes that matter to its customer base, which is one of the reasons Subaru has the highest loyalty rate among automakers at 61.5%. In addition to preserving the environment, giving back to local communities …

Finalists

Community or Employee Engagement

In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife - killed, with surviving species facing extinction. In an effort to connect New Yorkers to this heartbreaking tragedy and raise awareness around the devastating impact of the bushfires, Koalas of NYC was born. Th…

Community or Employee Engagement

"Wise Friend” Lends a Helping Hand: AARP’s Social Response During the Start of the COVID-19 Pandemic

The AARP Social Response Team forges the ongoing social care strategies, processes, and official responses to AARP consumers as they interact with our digital content across channels. Our strategic pillars guide our goals: to Monitor, Consult, and Engage. A key objective for Social Response is educating and advocating the 50+ community. As a s…

Community or Employee Engagement

Baskin-Robbins Pint-Sized Heroes

When COVID hit, every brand was trying to find a way to help. Baskin-Robbins didn’t have the budget for a huge donation or a :60 “in these uncertain times” commercial. We needed to find our way of helping. At our core, we believe that we are “America’s local ice cream shop,” and so our objective was to celebrate the local communities we have calle…

Community or Employee Engagement

DBS Giving Tree

Sustainability is at the core of DBS Bank's purpose-driven agenda. We have achieved many firsts in our commitment towards creating a sustainable future. We are amongst the first in Asia to pledge and join global renewable energy initiative RE100. We have also pledged to power 100 percent of our operations in Singapore using renewable energy by 203…

Community or Employee Engagement

KFC Feeding Our Communities

Colonel Sanders founded KFC in 1952 to make delicious food available to everyone and support the communities in which KFC operates. As the COVID-19 pandemic gripped the U.S., people fell sick, schools closed, essential workers feared going to work, businesses were forced to close, and families were going hungry. KFC quickly jumped into action, cre…

Community or Employee Engagement

Nickelodeon Community Efforts (NiCE)

Nickelodeon’s passion for education and enrichment extends beyond the screen and into the community. The people who make Nickelodeon’s shows aren’t just employees, they’re members of a community dedicated to enriching the lives of kids and their families. That’s why we’ve created Nick Community Efforts, or “NiCE”. Through a wide collection of demo…

Community or Employee Engagement

Plant A Tree Day with One Tree Planted

There’s a strong need for reforestation on a global level, which is why we created Plant A Tree Day! Through volunteer events, community engagement, and a call for anyone to plant trees close to home, this annual day is all about inviting people to directly connect with nature through restoration activity. All the volunteer events are orga…

Nominees

Community or Employee Engagement

#ONEWORLDCHALLENGE

Youth To The People is committed to creating pro-grade vegan, cruelty-free skincare with the health of people and the planet as a priority. We strive to teach our audience that our sustainable practices go beyond how we create products; we also aim to promote consideration of what happens at the end of a product’s life cycle. Our mission with the #OneWorldC…

Community or Employee Engagement

Acts for Racial Justice - What Now?

Our goal for this work was to get non-Black people in the US who proactively support, are curious about, or are indifferent to combating racism against the Black community to take action against racism by donating, volunteering, and peacefully protesting (and beyond). Amplifying communities and resources that people can participate in through our newly laun…

Community or Employee Engagement

Acts of Caring: Mobilizing CIT employees, customers and others to give back

CIT is committed to giving back in communities it calls home. Each year, the company spearheads an annual employee volunteer initiative in June called CIT Cares Month. This year, however, CIT transformed its annual employee volunteer initiative to reflect the needs of the current environment and introduced Acts of Caring – a program that, simply put, foc…

Community or Employee Engagement

Backpacks for a Bright Future: Effectv Helps Kids in Need

In 2019, there was an estimated 15 million American children living in poverty. As a result, school supplies are hard to come by, making learning in the classroom challenging. Moreover, 99% of teachers purchased school supplies with personal funds last year, solidifying the need for classrooms and students to have even the most basic of supplies. This can m…

Community or Employee Engagement

Fullscreen Small Biz Playbook

There’s no denying that Small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior. With a decrease in foot traffic, social media is the new Main Street for smal…

Community or Employee Engagement

We are Olo, the on-demand platform for the restaurant industry, powering digital ordering and delivery programs for over 300 brands, including Wingstop, Subway, Five Guys, Shake Shack & more. Over 15 years ago, we set out to support the restaurant industry through the digital shift and when COVID-19 upended the world into chaos, we realized the opportunity …

Community or Employee Engagement

Industry Insights Webinars

As industries adjust to a growing number of COVID-19 related obstacles that could hinder production, disrupt operations, and pose risks to worker safety, businesses need to prepare for everything and anything. Connected solutions are feasible means to mitigate risk, but there is a lack of education for the end-users who need advice from trusted sources now …

Community or Employee Engagement

OverDrive donates popular ebooks to public libraries to help meet increased demand during COVID

Since 2003, OverDrive has partnered with public libraries worldwide to provide ebooks and audiobooks for their patrons in a safe lending environment. OverDrive fully supports the library’s mission to provide access to information for all citizens in their community. Furthermore, OverDrive is a Certified B Corporation and is committed to meeting the highest …

Community or Employee Engagement

The Amazing Design People List, powered by InVision

The digital product design community is integral for organizations forced to accelerate their digital transformation efforts because of COVID-19. But that doesn’t meant that they were not impacted by layoffs, despite experts like McKinsey reporting that companies that leverage design see 56% higher total returns over five years. Enter The Amazing Design…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!