5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Best in Retail and E-Commerce

This award honors the efforts of retail and e-commerce brands, e-commerce platforms and retail publications to make the world a better place. Initiatives may include sustainable business practices, raising awareness or funds for a cause, launching social good marketing campaigns or promoting volunteer programs both internally and externally.

See previous winners and honorees here.
Banana Republic International Women’s Day
To underscore Banana Republic's commitment to equality and in honor of International Women's Day, the company made an $100,000 donation to the non-profit CARE. CARE focuses on fighting poverty and helping the advancement of women and girls around the world. CARE is a long-time implementing partner of Gap Inc.'s P.A.C.E (Personal Advancement & Career Enhance…
Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward
Launched in 2016 as a Certified B Corp, Grove Collaborative is the fastest growing retailer of natural products in the U.S.. With brand DNA rooted in providing sustainable, safe and efficacious all-natural household cleaning and personal care solutions to the mass market at an accessible price point, Grove Collaborative is creating a more environmentally co…
Pantry Shop by PepsiCo
As the COVID-19 crisis continued to impact consumers and their ability to source their favorite snacks and beverages, PepsiCo was in a unique position to leverage the company’s strong capabilities to offer shoppers additional channels to meet their needs.  PantryShop.com met consumer needs as they adapted to changing circumstances like working and exerci…
Pura Vida Bracelets for Shorty Social Good Award
Pura Vida’s co-founders Griffin Thall and Paul Goodman have remained committed to giving back since the brand launched in 2010. Ten years ago, Griffin and Paul encountered two artisans crafting bracelets by hand on the beach in Costa Rica. In an effort to help the artisans, they purchased 400 bracelets to sell at home. Today, Pura Vida works with over 800 a…
The Banana Republic True Hues Collection
Banana Republic’s True Hues capsule – an inclusive range of nude necessities proudly designed for every skin tone – expanded this spring with new styles and colorways. Launched in conjunction with Banana Republic’s Spring Campaign, ‘COLOR-FULL’ in honor of Black History Month, the campaign celebrated people, style and community through the lens of black art…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!