Best in Retail and E-Commerce in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 4th Annual Shorty Social Good Awards Best in Retail and E-Commerce

This award honors the efforts of retail and e-commerce brands, e-commerce platforms and retail publications to make the world a better place. Initiatives may include sustainable business practices, raising awareness or funds for a cause, launching social good marketing campaigns or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Winner

Retail & E-Commerce

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

Finalists

Retail & E-Commerce

Banana Republic True Hues

Launched during Diversity Month this April, Banana Republic proudly introduced the True Hues Collection — an assortment of inclusive nude colored essential undergarments and accessories designed to celebrate a range of skin tones. For over 50 years, Banana Republic’s parent company, Gap Inc., has championed equality for all in its workplaces and g…

Retail & E-Commerce

Bring Good Home

Goodwill was getting a bad rap. Public opinion was full of misperceptions, including that the stores were for-profit, it was “Big Box thrift,” and frankly, it was boring. But that couldn’t have been further from the truth. For starters, Goodwill is a nonprofit driven by a strong mission: to help local community members overcome challenges by of…

Retail & E-Commerce

For 28 years, Nature & Découvertes has been an original retailer, strongly committed to the preservation of biodiversity. When looking truly to what made the brand different it became clear that its way to operate and values were much stronger. Nobody knew about it but engagement has always been at the core of the brand with Nature & Découverte…

Retail & E-Commerce

“The Greatest Sock Never Sold”

Bombas is a company that sells socks in a multitude of colors, but along with that extensive line, it sells kindness. For each pair of socks that is purchased at Bombas.com, the company donates a specially designed pair to someone living at a homeless shelter. Socks are the most-requested clothing item at homeless shelters, so Bombas created a …

Nominees