13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 4th Annual Shorty Social Good Awards Best in Retail and E-Commerce

This award honors the efforts of retail and e-commerce brands, e-commerce platforms and retail publications to make the world a better place. Initiatives may include sustainable business practices, raising awareness or funds for a cause, launching social good marketing campaigns or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

Finalists

Retail & E-Commerce
finalist
Banana Republic True Hues
Launched during Diversity Month this April, Banana Republic proudly introduced the True Hues Collection — an assortment of inclusive nude colored essential undergarments and accessories designed to celebrate a range of skin tones. For over 50 years, Banana Republic’s parent company, Gap Inc., has championed equality for all in its workplaces and g…
Retail & E-Commerce
finalist
Bring Good Home
Goodwill was getting a bad rap. Public opinion was full of misperceptions, including that the stores were for-profit, it was “Big Box thrift,” and frankly, it was boring. But that couldn’t have been further from the truth. For starters, Goodwill is a nonprofit driven by a strong mission: to help local community members overcome challenges by of…
Retail & E-Commerce
finalist
FAIR FRIDAY
For 28 years, Nature & Découvertes has been an original retailer, strongly committed to the preservation of biodiversity. When looking truly to what made the brand different it became clear that its way to operate and values were much stronger. Nobody knew about it but engagement has always been at the core of the brand with Nature & Découverte…
Retail & E-Commerce
finalist
“The Greatest Sock Never Sold”
Bombas is a company that sells socks in a multitude of colors, but along with that extensive line, it sells kindness. For each pair of socks that is purchased at Bombas.com, the company donates a specially designed pair to someone living at a homeless shelter. Socks are the most-requested clothing item at homeless shelters, so Bombas created a …

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.