☝️ To amplify the best UGC during a collective crisis and to impactfully inspire viewers to take action for the greater good: Wear a mask! Social distance!
☝️ To stand out in a sea of content during an unprecedented moment in the digital media sphere.
☝️ To tell powerful human stories of sacrifice and humanity to inspire courage, selflessness and compassion.
Less is more: Pamela Orlando's story needed a platform. She did all of the hard work, and unfortunately she lost her life. Our goal was to amplify her story in the most organic way possible.
Our 5 million+ followers were blown away by this incredible woman. Her video was one of our highest-performing of the year on both Facebook and Instagram, and was our highest-performing video on covid-19. Audience retention was through the roof, with most viewers engaging with the video for close to a minute. It was viewed by 30 million people and performed 150% better than our average post.