13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 5th Annual Shorty Social Good Awards

ER Nurse Films Losing Battle With Covid-19

Gold Distinction in User Generated Content

About this entry

☝️ To amplify the best UGC during a collective crisis and to impactfully inspire viewers to take action for the greater good: Wear a mask! Social distance! 

☝️ To stand out in a sea of content during an unprecedented moment in the digital media sphere. 

☝️ To tell powerful human stories of sacrifice and humanity to inspire courage, selflessness and compassion. 

 

Why does this entry deserve to win?

Less is more: Pamela Orlando's story needed a platform. She did all of the hard work, and unfortunately she lost her life. Our goal was to amplify her story in the most organic way possible. 

Results

Our 5 million+ followers were blown away by this incredible woman. Her video was one of our highest-performing of the year on both Facebook and Instagram, and was our highest-performing video on covid-19. Audience retention was through the roof, with most viewers engaging with the video for close to a minute. It was viewed by 30 million people and performed 150% better than our average post. 

Media

Produced by

In the Now

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.