ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)

Winner in Gender Equality, Pro Bono

Entered in Nonprofit

About this entry

Men’s needs are completely met in public restrooms. Unfortunately, the same can’t be said for women who, in 2020, still don’t have access to pads and tampons in most public restrooms. Many men don’t realize it's a problem because it’s not their problem, and yet, men predominantly control most buildings, facilities, and c-suites. So how do we get men to empathize and convert them into menstrual equality advocates that leads toward systemic change? We charge them money for toilet paper.

Why does this entry deserve to win?

Toilet paper is an essential human need and it's free in public restrooms. But for 50% of the population, an equally critical item is missing: tampons. And in the rare case they are available, they usually cost money. To make matters worse, they’re dispensed from archaic, coin-operated machines that are rarely stocked and usually broken. 

So, to raise awareness about the lack of access to period products in public restrooms, Huge and PERIOD partnered together to build a coin-operated toilet paper dispenser (designed to work like a pad and tampon dispenser) and installed it into a men’s restroom to show men what it feels like to have to pay for a basic human need with an obsolete form of payment. The purpose of the stunt was to generate conversation about pad and tampon accessibility in public restrooms. 

For men who didn't have coins on them, the toilet paper dispenser included an alternative feature: a tweet-to-dispense mechanism that required men to tweet a message about period equality using #FreeThePeriod in order to dispense the toilet paper.

Results

With zero media spend, PERIOD launched the video on its website and social channels on International Women’s Day (March 8, 2020) and generated 1.2M organic views within the first 24 hours. The grassroots campaign was picked up by NowThis, Glamour, Feminist, Adweek, Women’s March and Global Citizen and mentioned by celebrities including Tracee Ellis Ross, Katherine Castro, Debby Ryan, Peyton List, Mandana Dayani, and more. Campaign US named it “Ad of the Week” two days later.

By the end of its first week, the #FreeThePeriod campaign received 81.2M impressions, generated hundreds of thousands of comments, and more importantly got both men and women talking about pad and tampon accessibility in public restrooms on all platforms—even TikTok.

In fact, several business owners and hotels who saw the campaign committed to offering free pads and tampons in their restrooms and even apologized to their customers for their “blind spot” resulting in real, tangible change.

Media

Video for Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)

Produced by

Huge, PERIOD: The Menstrual Movement

Links

Entry Credits