Best Pro Bono Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best Pro Bono Campaign

This award honors the most creative and effective social good campaign with services offered to a brand, organization, or nonprofit for free.

See previous winners and honorees here.

Winner

Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)

Men’s needs are completely met in public restrooms. Unfortunately, the same can’t be said for women who, in 2020, still don’t have access to pads and tampons in most public restrooms. Many men don’t realize it's a problem because it’s not their problem, and yet, men predominantly control most buildings, facilities, and c-suites. So how do we get m…

Finalists

Tackle Can Wait

People are more and more aware of the dangers of concussions for athletes. What is not very well-known is that concussions are just part of the story. Playing contact sports, especially football, often results in repeated hits. Each one causes brain trauma, even if it doesn’t cause a concussion. And these repetitive hits add up to long-term ris…

Global Pride Crossing

Global Pride is a powerful statement of equality, dignity and acceptance. It is a moment to shut out hate and celebrate identity safely, in the open, as a community. However, in 2020, COVID crashed the party: hundreds of Pride events were forced to cancel and millions of LGBTI+ people have lost their most cherished opportunity to come together and…

Make-A-Wish® Wishes Need Stars Like You

April 29, 2020, marked the 40th anniversary of the wish that inspired the founding of Make-A-Wish ®, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish-granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-…

Profiles in Resilience Poster Series

To do our part in the fight against HIV, W2O is incredibly fortunate to partner with the International AIDS Society (IAS) as the regional agency of record for AIDS 2020, the 23rd International AIDS Conference: Virtual. The 2020 conference theme, resilience, was chosen by IAS as a nod to how far the HIV community has come since 1990, the last t…

For the first time ever in Sydney, it snowed at Christmas. But it wasn't a white Christmas, it was snowing ash. As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from the worst bushfires in our country’s history, we looked to our leaders to do something..anything, but they refused to acknowledge…

Nominees

AMERICAN COMPANIES GIVE BACK

“American Companies Give Back” is a series of short video segments that celebrate the myriad ways in which companies give back -- supporting their communities and employees, especially in these difficult times. Each video is designed to shine a light on the benefits of corporate giving and corporate citizenship. We will cover a range of companies; from l…

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

As the world’s leading workforce nonprofit provider, Goodwill is composed of local organizations that empower people and help them reach their full potential through career and community services. The revenue from the sale of goods at Goodwill stores fund job placement, career services, such as credentialing and certifications as well as support services su…

As the COVID-19 pandemic forced the need for social distancing and isolation across the country, iHeartMedia recognized that Gen Z and Millennials were naturally resistant to comply with orders coming from typical “institutional” PSAs. As potential asymptomatic carriers of the virus, young people’s sense of invincibility coupled with their active social lif…

Forward for 50 - Posters

In 2019, the Los Angeles LGBT Center became the first LGBT organization in the world to celebrate its 50thanniversary. To commemorate this momentous occasion, we created a poster campaign featuring photography from the last half-century, along with typography and a special logo that celebrates the relentless efforts of the community in the fight for equalit…

Objectives: Generate widespread awareness of Ventilator SOS and its mission Spark donation of sleep apnea machines and facilitate their placement into hospitals that need them As the need for ventilators during the COVID-19 pandemic became desperate, the COVID-19 Ventilator Rapid Response Team, a group of engineers, MDs, and industry adviser…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!