Best Pro Bono Campaign in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 4th Annual Shorty Social Good Awards Best Pro Bono Campaign

This award honors the most creative and effective social good campaign with services offered to a brand, organization, or nonprofit for free.

See previous winners and honorees here.

Winner

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Ap…

Finalists

Pro Bono

Bring Good Home

Goodwill was getting a bad rap. Public opinion was full of misperceptions, including that the store…

Pro Bono

#VaccinesWork — UNICEF

Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasi…

Pro Bono

Generation Lockdown

In 95% of public schools in the United States, lockdown drills are as common as math and science. S…

Pro Bono

The Wage Gap: A Scary Truth

On average in the US, women earn about 80 cents for every dollar men make and women of color make e…

Pro Bono

According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million sui…

Nominees

Pro Bono

Beverly's Birthdays: Icing on the Cake

Many kids have never had a birthday party of their own. Beverly’s Birthdays is a non-profit passion…

Pro Bono

For World Refugee Day 2019, the International Rescue Committee (IRC) partnered with Big Spaceship t…

Pro Bono

GroundTruth Location for Good Program: Using the Power of Location to Inspire Real-World Change

No Kid Hungry removes the barriers that stand between a child and the healthy food they need, every…

Pro Bono

Kamp Grizzly - Oregon Justice Resource Center - Measure 11

This is a short animated PSA film in support of the Oregon Justice Resource Center (OJRC) to help r…

Pro Bono

Over the past decade, there has been a 44% increase in the number of young Americans who have been …

Pro Bono

Somewhere To Believe In

At Stein IAS, Generosity of Spirit is our most important company value. Every year we choose a caus…

Pro Bono

The Plastic Ocean PSA

At a time when mainstream brands are beginning to pay attention to the banning of single use pla…

Pro Bono

WWF - #NoBuildChallenge

The depletion of the earth's natural resources is a major problem which humanity must fight against…