CHECK OUT THE SHORTY SOCIAL GOOD WINNERS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 4th Annual Shorty Social Good Awards

The Plastic Ocean PSA

Finalist in Animal & Wildlife

Entered in Pro Bono, PSA

About this entry

At a time when mainstream brands are beginning to pay attention to the banning of

single use plastic, creative agency Alkemy X has been a force in driving conversation

around the issue.

 

Last spring, the creative brand helped to produce a powerful PSA for Sea

Shepherd, an environmental non-profit organization dedicated to protecting marine

wildlife.

 

Drawing attention to the fact that one million animals die each year as a result of

plastic pollution, Alkemy X worked with the agency Fred & Farid to develop

shocking, highly detailed print and motion elements that simulated marine life

trapped in a liquid plastic.

Why does this entry deserve to win?

The short film takes viewers on an emotional journey. Beginning with elegant, surreal

imagery, the spot quickly transitions to the horrifying suffering of a dolphin, sea

turtle and shark before delivering a simple, but effective call to action.

 

All of the creatures in the promotion were modeled and brought to life using Maya

animation software before being migrated to VFX program Houdini for the

painstaking work of building the plastic ocean simulations. Final compositing was

done in the digital composting application Nuke. The finishing touch was the

haunting score and sound design composed and arranged by Tuesday Collective.

Results

The PSA has won several awards in the past year, including the following:

Philadelphia ADDY Awards, Best In Show 

Philadelphia ADDY Awards, Gold for Computer Generated Imagery

Philadelphia ADDY Awards, Gold for PSA

LOUIX Awards/Philadelphia One Show Awards, Gold in Animation

LOUIX Awards/Philadelphia One Show Awards, Best in Craft Awards

Media

Video for The Plastic Ocean PSA

Produced by

Alkemy X, Sea Shepherd

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021