Public Service Announcement in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 4th Annual Shorty Social Good Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any platform.

See previous winners and honorees here.

Winners

A Teddy Bear Tackles the Trauma of Animal Experimentation

The general public needs to know that every year, more than 100 million mice, rats, monkeys, cats, dogs, rabbits and other animals are violently tormented and killed in laboratory experiments that have no medical relevance to human diseases or treatments. PETA created this campaign to raise public awareness, to alert U.S. citizens that their …

Love Calls Back

Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family. 4 out of 10 gay, lesbian, bisexual and transgender people are reject…

Finalists

Roo High School, where no [sex ed] question is off-limits

In the US only 24 states mandate sex education. And only 13 of those states require it to be “medically accurate.” With sex ed funding decreasing and online misinformation increasing, teens have a massive knowledge gap in sex ed. To solve this problem, Planned Parenthood created a judgement-free sex ed chat bot called Roo to answer all those a…

Bring Good Home

Goodwill was getting a bad rap. Public opinion was full of misperceptions, including that the stores were for-profit, it was “Big Box thrift,” and frankly, it was boring. But that couldn’t have been further from the truth. For starters, Goodwill is a nonprofit driven by a strong mission: to help local community members overcome challenges by of…

Generation Lockdown

In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Par…

Unbreaking America

Since 2012, RepresentUs—the nation’s largest right-left anti-corruption organization—has been working to unrig the broken political system that has placed power and influence into the hands of special interests instead of the people. Laws are no longer determined by civil discourse, evidence-based policymaking, or the will of the people. Instead, …

Nominees

AMC Networks Black History Month PSA Campaign

Each year, AMC Networks aims to elevate awareness around Black History Month and share poignant and educational stories with viewers across the country. AMC Networks’ first annual Black History Month PSA campaign launched in 2014 on WE tv and expanded in 2018 to air across the company’s five networks, adding AMC, IFC, BBC America, and Sundance TV. The campa…

Have #TheTextTalk

The campaign was inspired by today's growing need to address the dangers of driving distracted. Recent studies have shown that 1 in 3 parents text and drive with their kids in the car. Honda knew that in order to promote safer driving, they had to approach it from a new angle.

MTV's Save Our Moms

The US is the most dangerous place in the developed world to give birth: between two and three women die every day due to complications related to pregnancy and childbirth. Over half of these deaths are preventable. MTV launched the “Save our Moms” PSA, in collaboration with Lena Waithe, to sound the alarm on maternal mortality and to ignite the audience to…

Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …

Operation Prevention

Launched in 2016, Operation Prevention was developed to combat the prescription opioid and heroin epidemic by educating students and kick-starting life-saving conversations at a young age about these substances’ harmful effects. This partnership aims to put a spotlight on hidden issues that may not be visible to parents and teens. By increasing the visib…

The Plastic Ocean PSA

At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, creative agency Alkemy X has been a force in driving conversation around the issue. Last spring, the creative brand helped to produce a powerful PSA for Sea Shepherd, an environmental non-profit organization dedicated to protecting marine …

Younger Violence Against Women Act PSA

Together, with the United State of Women and Civic Nation, TV Land joined forces on a Public Service Announcement in support of the Violence Against Women Act. Currently, long-standing funds to help and protect survivors of gender-based violence are under threat. This PSA features the full Younger cast - Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor, …