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From the 4th Annual Shorty Social Good Awards

Operation Prevention

Entered in PSA


Launched in 2016, Operation Prevention was developed to combat the prescription opioid and heroin epidemic by educating students and kick-starting life-saving conversations at a young age about these substances’ harmful effects. This partnership aims to put a spotlight on hidden issues that may not be visible to parents and teens.

By increasing the visibility of this widespread problem, DEA and Discovery Education hope to bring a more personalized and meaningful approach to spreading awareness in and out of the classroom. Together, these organizations will continue seeking opportunities to educate America’s youth and raise awareness about the opioid crisis.

The annual Video Challenge invites teens across the U.S. to submit 30-60 second video public service announcements that capture their unique voice in communicating the opioid epidemic as a national crisis. First-place winners earn a $10,000 prize, second place gets $5,000 and third receives $1,000. Recipients of the People’s Choice award are given a trip to Quantico, VA for an exclusive tour of DEA training.

Strategy and Execution

Elementary school lesson 

Proactive Prevention 


Middle school lessons 

Our Brain and Body on Opioids 

Is our Community Influenced by the Opioid Epidemic? 


High school lessons 

The Signs. The Symptoms. The Science 

Reporting on a Public Health Crisis: Opioids in the Community 


Self-paced module


Archived Virtual Field Trips 

Annual Video Challenge


Since the program’s launch:  


A high school teacher who wrote to Mike Bryant (our VFT host) through the Discovery Educator Network: 

Mr. Tim Phillips, Director of the Westmoreland County Drug Overdose Task Force, commented on how Norwin Middle School in North Huntingdon, PA plans to use the program in their classrooms starting in 2017. (He himself has been clean since 1988 in his personal struggles with drug abuse). 


Entrant Company / Organization Name

Discovery Education, Discovery Education