12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

A Teddy Bear Tackles the Trauma of Animal Experimentation

Winner in PSA

About this entry

The general public needs to know that every year, more than 100 million mice, rats, monkeys, cats, dogs, rabbits and other animals are violently tormented and killed in laboratory experiments that have no medical relevance to human diseases or treatments. 

PETA created this campaign to raise public awareness, to alert U.S. citizens that their tax dollars are paying for these experiments, and to demand that the National Institutes of Health stop awarding nearly half its grant money – $15 billion annually – to fund useless, lethal animal tests that don’t provide human-relevant data.  While university programs, experimenters, and laboratories line their pockets with our taxpayer dollars, millions of animals are being killed in painful, inhumane ways that would be illegal if our cat and dog companions were the victims, and humans with life-threatening diseases continue to suffer and die waiting for treatments or cures that will never come from experiments on non-human animals.  Some recent examples of this irrelevant, wasteful “research” include injecting monkeys with cocainepuncturing the intestines of mice, and purposely breeding dogs to develop crippling canine muscular dystrophy

Why does this entry deserve to win?

Since most people don’t want to watch graphic footage, and since there are broadcast standards and online filters that prohibit graphic content, PETA’s strategy was to create an ad that conforms to these specifications, that has no realistic graphic or violent imagery, and yet conveys the suffering that animals endure who are used and killed in laboratory experiments.  Using a teddy bear, which, for many people, carries inherent emotional weight, we were able to convey the horror and ultimate waste of laboratory experiments in a way that would allow PETA’s life-saving message to reach far more viewers. 

Results

PETA, thank you for making this video!

this is really powerful thank you peta

Great video!! It’s sad to see the truth!! 

Beautiful video. Shows how animals are treated in labs and then are throw away.

My god After seeing this video my hands r shivering

Media

Video for A Teddy Bear Tackles the Trauma of Animal Experimentation

Produced by

People for the Ethical Treatment of Animals (PETA)

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.