Public Service Announcement in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 3rd Annual Shorty Social Good Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any platform.

See previous winners and honorees here.

Winner

In Canada, over a third of road fatalities involve alcohol, more than in any other developed nation. Uber, in partnership with Mothers Against Drunk Driving (MADD), asked us to apply the disruptive thinking they are known for to address this unacceptable fact.Our campaign had two objectives. First, reduce impaired driving in Canada by raising awar…

Finalists

Seize the Awkward

Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made.Young adulthood is a critical time in a person's life when they may be experiencing greater stress from life changes like leaving high school, moving from home and starting college. It's also a time when m…

In partnership between The U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse and Ad Council, SoulPancake created a video series to encourage dads to play an active role in their children’s lives. The resulting content campaign was RAD DADS, a…

Save The Food - Phase Two

The problem of food waste is as easy to solve, as it is to overlook. While food plays a key role in shaping our identities and is highly celebrated in American society, each year up to 40% of food in the United States never gets eaten, translating to $218 billion lost, which includes the cost of food wasted on the consumer level, retail, wasted wa…

Saved By The Scan

To build public awareness of lung cancer – the number 1 cancer killer of men & women – we launched the first national PSA campaign to educate Americans about a lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan can detect lung cancer in the early stages, before symptoms arise, when more treatment options are…

The Bail Project

Our goal was to illustrate the human cost of unaffordable cash bail. We have an unjust bail system that exclusively impacts low-income communities, and disproportionately people of color. "One of the hardest parts of bail reform specifically, and criminal justice reform in general, is to help people understand that we're talking about human beings…

Nominees

2018 AMC Networks Black History Month PSA Campaign

For the fifth anniversary of its powerhouse and award-winning Black History Month PSA campaign, AMC Networks sought to create its largest Black History Month initiative to date. The overall campaign goal was to help reach and inform AMC Networks viewers about the importance of diversity and Black History Month. 2018 marked the fifth year in a row AMC Networ…

Ad Council's Buzzed Driving Prevention: Know Your Warning Signs

Our objective was to create a new public service communications campaign that aims to prevent Millennials from driving "buzzed" / alcohol-impaired. We were tasked with creating a fresh, new approach that resonates with the target (Men 21-34) and drives awareness of the warning signs of being buzzed. With any impaired driving prevention effort, we needed to …

Jack's PSA: Save One Life

The objective of this PSA is simple: save one life. 15-year-old Jack Chai had a bone marrow transplant, which ultimately saved his life. The donor was an anonymous man from Australia. Because of the life-threatening blood disorder that prompted the transplant, Jack also qualified for Make-A-Wish. By the time he qualified, he'd already gotten what he wanted-…

Keep America Beautiful Rebrand: "Let's Talk About America"

Since 1953, Keep America Beautiful (KAB) has pledged to make the country a cleaner, greener, more beautiful place to live. Inspiring millions of Americans to take action along the way. Over the years however, awareness of the organization has dwindled. Their most prominent message: The Crying Indian PSA – one of the most famous of all-time – is from the 70'…

Music is For life

Espouse the power of music making throughout the lifetime; to encourage more people to start and fewer to quit making music; across the United States.

Pure Imagination Project

An unfortunate truth is that many believe Alzheimer's is just memory loss when, in fact, it's a fatal disease for 47 million people worldwide. Every 66 seconds someone develops Alzheimer's. It kills more than breast cancer and prostate cancer combined. Yet Alzheimer's often remains out of the news and social media conversation. The Pure Imagination Project…

Survivors of Sexual Abuse and Assault Reveal an Important Truth

In the fall of 2017, the #MeToo campaign took social media by storm, empowering survivors of sexual harassment, assault, and abuse to share their experiences and raise awareness about the magnitude of this problem.Through a carefully crafted PSA, we aimed to expand the cultural conversation around sexual abuse and assault to recognize that anyone can be a s…

THC / TSA / PSA

Organa Brands set out to create an innovative PSA with a "viral quality" that would educate Californians about newly legal cannabis rules in their home-state. As the largest cannabis distributor in America, the company felt a great responsibility to educate the public about the complex cannabis laws that rule the country. In buying ad space inside the TSA s…

Teachers Have Better Work Stories

The United States is facing a teacher recruitment crisis, and it is expected to get worse as future demand increases in supply decreases. By the year 2020, a majority of the teachers in the U.S. will be of retirement age, but the amount and quality of reaches coming in doesn't come close to the number of teachers leaving. There is a need for larger supply o…

TeenDrive365 In School

When a teenager hits the road for the first time, he or she enters what the National Safety Council has deemed one of the most dangerous years of a person's life– one that has become exponentially more perilous as cell phones have been added to the mix behind the wheel. Car accidents caused by distracted driving are the leading cause of death among American…

Whatever It Takes

MS Awareness week, March 11 -17, 2018, is the kick-off of the National MS Society's year-round effort to drive awareness of multiple sclerosis and the experience of living with it. Our new campaign, launching this year, "Whatever it Takes" amplifies the voices of people with MS, who share in their own words, their experiences of living with and refusing to …

“CMT Artists of the Year” Night of Healing

Each year, CMT hosts its annual "Artists of the Year" event to honor the top country acts of the year. The 90-minute special is unique as the only awards show where music's biggest stars salute one another with once-in-a-lifetime performances, unexpected tributes, and unforgettable toasts while simultaneously celebrating the artists who dominated the last 1…

“Over The Dose” - Combating Recreational Opioids

In 2016, over 40,000 Americans died from overdosing on opioids. Over 40% of those overdose deaths involved a prescription opioid, such as Oxycontin or Percocet. While politicians and health agencies are rightly calling this trend an epidemic, few understand how to communicate to those most at risk of overdose. Rather than use scare tactics that focus on dea…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021