entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

"Rad Dads"

Finalist in PSA

About this entry

In partnership between The U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse and Ad Council, SoulPancake created a video series to encourage dads to play an active role in their children’s lives. The resulting content campaign was RAD DADS, a three-part video series that celebrates fathers and the big impact that comes from the small moments shared by dads and their kids. Created in partnership with Ad Council, the series showcases the personal, authentic accounts of being a dad: the joys, challenges, and the cherished moments.

Why does this entry deserve to win?

In order to bring the Fatherhood Involvement campaign to life SoulPancake reached out to real dads to share their stories of fatherhood and the moments that matter to them. The aim was to create sharable Father's Day content that encouraged dads to play an active role in their children’s lives.

Results

The RAD DADS series garnered more than 2.2 million views from over 2 million unique viewers, generated over 7 million media impressions, and received coverage from numerous press outlets. The corresponding social and influencer campaign, which featured custom content from SoulPancake, actor Justin Baldoni, and dad influencers Beleaf in Fatherhood, Brad Montague, Dad or Alive, and Dad and Buried, received over 5 million additional impressions, 30K social engagements, and over 7,900 shares.

Media

Video for "Rad Dads"

Produced by

SoulPancake, Ad Council

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018