11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 2nd Annual Shorty Social Good Awards
Public Service Announcement
This award honors the most creative and effective public service announcement run across any platform.
See previous winners and honorees here.
The Standing O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It distracted from the fact that something monumental was coming to an end: after eight years of change, decency, and hope, President Obama was about to leave office. And as the media covered more and more of the chaos surrounding the inauguration of Do...
February 9th 2017; the (far right majority) Danish parliament released an eye opening official statement that was voted in. The statement (which dealt with a public housing issue) stated that: "residents that are descendant from non western countries should not outnumber the Danes in the area", thus indirectly proclaiming that descendants of non...
BET Vote Your Voice
In an election year where voter participation among their audience was predicted to be down, and with voter suppression laws, gerrymandering and the dismantling of the Voting Rights Act disproportionately affecting the African-American community, BET needed to remind their viewers what was at stake, boost voter registration, and get fans talking...
GIVE THE TALK
In the digital age, the average age of exposure to porn is 11-years-old. Additionally, 87% of hardcore online porn is either verbally or physically violent towards women and overall leaves unrealistic expectations. Psychologists, sex educators, and teachers state that today, it's never been more important for parents to talk to kids about the di...
Money Doesn't Make it OK
The goal was to grab attention by attacking the claim that hunters actually help preservation by paying to hunt. Ridiculous. Since trophy hunting is huge debate on social media, this video intended to raise the discussion once again, call these hunters out on their bullshit, and reignite the public's anger over Cecil. The ultimate goal? Collect ...
On Valentine's Day, Say #IDONT to Child Marriage
Child marriage is a human rights violation. Despite laws against it, the practice remains widespread, in part because of persistent poverty and gender inequality. In developing countries, one in three girls is married before turning 18. One in nine is married under 15.In spite of these troubling statistics, the magnitude of this human rights vio...
"What She Said" #WomensEqualityDay
Our goal with this video was to create a rousing chorus comprised of voices of female leadership from all walks of life, age, geography, and economic backgrounds. We intended to make plain why women are the key to future peace and prosperity, and to underscore the importance of Women's Equality Day.
#PasstheERA by enso
Enso and the ERA Coalition set a goal to raise awareness that women still are not guaranteed equal rights under the U.S. Constitution. This is a shock to most; 80 percent of Americans assume equal rights in the U.S. were established long ago. June 30, 2017, also marked the 35th anniversary of the deadline to pass the Equal Rights Amendment (ERA), which so...
In order to compete for the jobs of the future, it's essential for every kid to have access to technology and STEM (science, technology, engineering and math) education. That's why we've started a movement: Because we need more. We need more opportunities for kids to learn with technology. We need more creative ways to get kids interested in ST...
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid is workin...
Find A Hero. Be A Hero. Stop Bullying Now.
The Assistant Secretary of Defense (ASD) for Manpower and Reserve Affairs oversees personnel- and human resource-related policies and programs that affect 2.1 million United States military service members, their families and approximately 930,000 Department of Defense civilian personnel. The ASD's scope includes the Department of Defense Education Activi...
Get Schooled with DJ Khaled
In 2016, we continued Viacom's ongoing partnership with Get Schooled, an organization that inspires and empowers young students to get the education they need to succeed, with the "Road to College" PSA, presenting the tools kids needed to get through high school and the college application process. In 2017, we faced two challenges: 1) Take the previous ye...
Social impact is in Viacom's DNA. We spearhead conversations around issues that matter most to our fans. With 1 in 3 American households grappling with addiction, this is an issue of unprecedented scope with a major impact on our audience. We established our objectives as follows: 1) Encourage dialogue to break down shame and stigma, 2) Drive awareness o...
Take Down Gun Violence
Take Down Gun Violence:On average, there is more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications, we created shooting survival posters, website, social pages and video. Designed to be displa...
WE tv 2017 Black History Month PSA Campaign
In 2017, AMC Networks' WE tv, for the fourth consecutive year, created an impactful series of PSAs featuring members of The Congressional Black Caucus (CBC) to celebrate Black History Month. As the number one destination for African American women on Thursday nights, the campaign's objective was to use the reach of cable TV to communicate the ever-increas...
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns aredesigned to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together despite the bi...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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