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Special Project

Special Project
From the 2nd Annual Shorty Social Good Awards

"What She Said" #WomensEqualityDay

Entered in On a Shoestring, PSA


Our goal with this video was to create a rousing chorus comprised of voices of female leadership from all walks of life, age, geography, and economic backgrounds. We intended to make plain why women are the key to future peace and prosperity, and to underscore the importance of Women's Equality Day.

Strategy and Execution

We started with the intention of giving voice to the strong and inspiring women whose perspectives we have collected in hundreds of intimate interviews over recent years. We executed this video on a shoestring budget, exploiting our own archives in a new way. We wanted to show as full a diversity of those perspectives as possible. From leaders of NGOs and governments, to pop stars and Nobel Prize winners, we aimed to assemble a prismatic view of female leadership, a rallying cry for progress towards true equality. Our objective was to raise awareness of Women's Equality Day and to show that you can look to anywhere in the world and find glaring gaps in opportunity based on gender.


The video received nearly 41,000 views and was shared 664 times by international organizations, influencers in our network, and energized members of the Skoll community. It has been shown at several convenings and conferences including the recent Women's Leadership Summit in Bellagio, Italy.


Video for "What She Said" #WomensEqualityDay

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