ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

The Ash Globe

Winner in Environment & Sustainability

Finalist in Nonprofit

Silver Distinction in Pro Bono

About this entry

For the first time ever in Sydney, it snowed at Christmas. But it wasn't a white Christmas, it was snowing ash. 

As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from the worst bushfires in our country’s history, we looked to our leaders to do something..anything, but they refused to acknowledge the facts - actually they straight up denied them. 

Yes, Australia has always had bushfires, but climate change will continue to increase the frequency and severity of catastrophic events like this. We needed to send our leaders a clear message and rally people to put pressure on the government to acknowledge that this isn't normal -  this is a climate emergency. 

Our aim was to spark a conversation, inspire action and help the Greenpeace climate action petition reach over 100k signatures to force a change of government policy.
 

Why does this entry deserve to win?

We created a very special Christmas gift to send a powerful message at what should be the most joyous time of year. The Ash Globe was a dark twist on the traditional snow globe, made with ash we collected ourselves from the devastating fires around Sydney. 

Our goal was to 'call out' our climate change denying politicians, but we knew that if we sent them an Ash Globe, they were unlikely to see it, or even care. So we decided to use influencers/celebrities who supported climate action to share The Ash Globe on their social channels, spark the conversation and gain support.  

Tim Minchin, Hugh Jackman, Lisa Wilkinson and Russell Crowe were just some of the celebrities who all shared The Ash Globe on their social channels accompanied with their own message of frustration at our leaders’ lack of action. 
The globes were delivered and went out across Instagram, Facebook, and Twitter to their millions of followers over 2 days. Each post also encouraged followers to share and sign the Greenpeace petition demanding climate action.

With no media budget, using influencers/celebrities became an incredibly effective way to raise awareness for climate action, drive people to sign the Greenpeace petition and send our political leaders a message. 
 

Results

With no budget, we created The Ash Globes ourselves by hand and sent them out in under a week. While small, they really packed a punch; and the idea clearly resonated with celebrities and influencers who were more than happy to share them on their social channels. Some, like comedian Matt Okine, even contacted us to ask if he could share one. 

They also got plenty of people talking. Tim Minchin's Facebook post alone resulted in over 37k likes, 2,700 comments and 16k shares. He also helped The Ash Globe make local and international news headlines with his heartfelt demand for action and critical attack on our leaders.

Russel Crowe's post went out to his Twitter audience of 2.7million, and Hugh Jackman's Instagram story went out to over 28.8 million followers. #TheAshGlobe hashtag was tracked with a reach of 30million across the world. 

Finally, we helped Greenpeace reach over 120,000 signatures in their petition, and our politicians were forced to listen. As public outrage grew, our Prime Minister acknowledged that climate change ‘has his attention’ and publicly stated a change in climate policy to lower existing emissions targets ‘even further.’
 
Overall, The Ash Globe became a timely symbol of the impacts of climate change -  taking it from an abstract concept, to a harsh reality we can no longer ignore.
 
 

Media

Video for The Ash Globe

Produced by

The Works Agency, Greenpeace Australia Pacific

Links

Entry Credits