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From the 5th Annual Shorty Social Good Awards


Entered in Pro Bono


“American Companies Give Back” is a series of short video segments that celebrate the myriad ways in which companies give back -- supporting their communities and employees, especially in these difficult times.

Each video is designed to shine a light on the benefits of corporate giving and corporate citizenship. We will cover a range of companies; from large corporations to startups and “mom and pop” shops. Whatever their scale, these companies that give back deserve their moment in the spotlight.


Strategy and Execution

This series is 100% virtually-produced project. The narratives are driven by original Zoom interviews between the series host (Emmy and Peabody award-winning TV personality Ken Bastida) and guest (featured employees from the profiled companies).

All members of the production team are working pro bono, with Seattle-based Bayside Entertainment donating production services for the series.

“American Companies Give Back” stories will be shared on Ignyte TV, a new Roku streaming channel dedicated to sustainability and philanthropy. Segments will also be shared via YouTube, Facebook and other social channels.

Each story includes a blog post, :10 teaser, and segment - giving partner companies multiple pieces of promotional content. Participants are encouraged to share not only their story, but the stories of all the companies in the series -- with a goal of inspiring more viewers.

Produced by husband and wife Emmy award-winning production team Steve Wynn and Joanie Burton Wynn, this is their way of giving back, using their storytelling skills to deliver good news at a time when it feels in short supply.


(12) ~5-minute - one released each week between July 17 and October 14. Series 1 segments include:

TCC: A large Verizon retailer with over 800 stores in the US and over 3000 employees. Their corporate giving efforts include support of domestic abuse survivors with free phones and phone service.

WAG!: Dog-walking and pet care service provider - supports Greater's work with animal shelters and #StayHomeAndFoster animal rescue during Covid-19.

DRIPDROP: Medical grade rehydration products - supports firefighters, children and humanitarian relief missions worldwide.

CREDO: Clean beauty company supporting Lipstick Angels' services for cancer patients undergoing chemotherapy.

KIVA: Microlending organization providing 0% loans for US small businesses affected by Covid-19.

FLIR: Thermal imaging company providing training and products in support of US veterans and anti-poaching efforts in Africa.

AFAR: Travel media brand supporting underserved youth by providing international volunteer trips.

MYND VR: VR technology company, provided devices and VR content to senior communities across the US to help combat isolation during Covid-19.

MARY'S PLACE: Providing shelter and services to support homeless families in the Seattle area in partnership with Amazon, Starbucks, Microsoft & other corporate partners.

SOLES4SOULS: Footwear donations for children, homeless and humanitarian relief missions worldwide in partnership with major brands including DSW, Macy's, New Balance, Zappos.

NUMI TEA: Giving back to the Oakland, CA community - partnering with non-profits supporting educational and food insecurity during Covid-19.

CULTURE OF GOOD: Re-cap segment featuring "Culture of Good" co-author Ryan McCarty, a leader in corporate social responsibility methodology and implementation.




Entrant Company / Organization Name

Bayside Entertainment, LLC, Journeys for Good


Entry Credits