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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Make Some Noise :: #WomensHistoryMonth

Finalist in Gender Equality


For International Women’s day we wanted to celebrate women in an unapologetic and empowering way.

Strategy and Execution

We wanted to start Women’s History Month off with a bang, literally. So on International Women’s Day we took over the Facebook App Facebook Page with two music videos, Facebook’s first ever animated cover photo, and an in-feed post celebrating the day. The music videos featured some seriously-cool female drummers and a HUGE list of women-empowering Facebook Groups. Throughout the rest of the month, we posted a series of celebratory and thought-provoking in-feed posts.

The Drummer Girls United video was female-lead, featuring the artistry of a female director, editor, drummers, composer, animators, creatives and crew.


This work showed off the power of women in an impressive way - our 62M impressions garnered 408K reactions and 44K shares. 


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