For International Women’s day we wanted to celebrate women in an unapologetic and empowering way.
We wanted to start Women’s History Month off with a bang, literally. So on International Women’s Day we took over the Facebook App Facebook Page with two music videos, Facebook’s first ever animated cover photo, and an in-feed post celebrating the day. The music videos featured some seriously-cool female drummers and a HUGE list of women-empowering Facebook Groups. Throughout the rest of the month, we posted a series of celebratory and thought-provoking in-feed posts.
The Drummer Girls United video was female-lead, featuring the artistry of a female director, editor, drummers, composer, animators, creatives and crew.
This work showed off the power of women in an impressive way - our 62M impressions garnered 408K reactions and 44K shares.