ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Comedy Central's #AloneTogether: Mental Health Awareness Month

Silver Distinction in Mental Health

About this entry

In keeping with our commitment to drive culture change on mental health, Comedy Central put this critical issue center stage throughout May for Mental Health Month -- and even more critically, in light of the COVID-19 crisis and its effects on social and emotional health.

Why does this entry deserve to win?

In the spirit of the ViacomCBS ethos to create entertainment that drives conversation and culture, Comedy Central utilized owned digital platforms to drive change on our first social impact priority: mental health. We leveraged our digital fanbases to educate, engage and empower our audience to change perspectives and behavior on mental illness and substance use - in a way that that was native to our voice and platforms.

The following insights helped guide our decision-making process when determining what content would help us to achieve both:

All content led our audience to AloneTogether.com, a site developed by ViacomCBS in partnership with the Ad Council, with helpful tips and resources to help people take care of themselves and each other during this unprecedented period of physical distancing.   

Results

Throughout the month of May, Comedy Central produced nearly two dozen pieces of comedy content  original and archival - all within the confines of remote content production.

Digital originals* included: 

Archival content* including stand-up by Aparna Nancherla, Binium Bizunek, Chris DiStefano, Jordan Temple, Maria Bamford, Dan St. Germain and show clips from Inside Amy Schumer, Broad City, Michael & Michael Have Issues Workaholics

In addition, The Daily Show with Trevor Noah fundraised for the Disaster Distress Helpline & NYC Well- crisis hotlines with counselors trained to address the mental health needs of this unique situation (nearly $40k raised already - part of the more than $1M that the show has raised for first responders, hunger and other COVID-19 relief).

Comedy Central will continue to develop new ideas and create more opportunities for comedy to change how we think and talk about social and emotional wellness in ways that will help people through difficult times.    

*Original content and archival selections were informed by Comedy Central’s partnerships with the National Council for Behavioral HealthMental Health First Aid & The Jed Foundation

Media

Produced by

Comedy Central

Link

Entry Credits