CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 5th Annual Shorty Social Good Awards

Comedy Central's #AloneTogether: Mental Health Awareness Month

Finalist in Mental Health

About this entry

In keeping with our commitment to drive culture change on mental health, Comedy Central put this critical issue center stage throughout May for Mental Health Month -- and even more critically, in light of the COVID-19 crisis and its effects on social and emotional health.

Why does this entry deserve to win?

In the spirit of the ViacomCBS ethos to create entertainment that drives conversation and culture, Comedy Central utilized owned digital platforms to drive change on our first social impact priority: mental health. We leveraged our digital fanbases to educate, engage and empower our audience to change perspectives and behavior on mental illness and substance use - in a way that that was native to our voice and platforms.

The following insights helped guide our decision-making process when determining what content would help us to achieve both:

All content led our audience to AloneTogether.com, a site developed by ViacomCBS in partnership with the Ad Council, with helpful tips and resources to help people take care of themselves and each other during this unprecedented period of physical distancing.   

Results

Throughout the month of May, Comedy Central produced nearly two dozen pieces of comedy content  original and archival - all within the confines of remote content production.

Digital originals* included: 

Archival content* including stand-up by Aparna Nancherla, Binium Bizunek, Chris DiStefano, Jordan Temple, Maria Bamford, Dan St. Germain and show clips from Inside Amy Schumer, Broad City, Michael & Michael Have Issues Workaholics

In addition, The Daily Show with Trevor Noah fundraised for the Disaster Distress Helpline & NYC Well- crisis hotlines with counselors trained to address the mental health needs of this unique situation (nearly $40k raised already - part of the more than $1M that the show has raised for first responders, hunger and other COVID-19 relief).

Comedy Central will continue to develop new ideas and create more opportunities for comedy to change how we think and talk about social and emotional wellness in ways that will help people through difficult times.    

*Original content and archival selections were informed by Comedy Central’s partnerships with the National Council for Behavioral HealthMental Health First Aid & The Jed Foundation

Media

Produced by

Comedy Central

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.