CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Bank of America, World Economic Forum (Davos)

Finalist in Financial Services

Objective

Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland for four days to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understanding of the event by the general population.

In 2020, Bank of America (BofA) sought to transform the dialogue around sustainability into a storytelling experience and position BofA as a global thought leader all while showcasing the role BofA plays in the process towards accelerating change.   

By doing so, BofA aimed to drive favorable brand perception by making the WEF partnership and Responsible Growth efforts relatable to their audience through social discussion and content developed in partnership with influential voices.

Strategy

The Bank of America and key partner teams worked in advance, developing content and campaign playbooks outlining the real-time strategy. When the week of WEF came we worked to create, publish and amplify content, reaching key influencers on the ground and in the states, as well as topically based hand raisers. We leveraged four pillars to showcase BofA’s commitment to Responsible Growth and own the social conversation within the financial services category, placing BofA at the forefront of WEF for our audience.

 

Results

By executing our four-pronged strategic approach, BofA led the WEF conversation:

Media

Video for Bank of America, World Economic Forum (Davos)

Produced by

Bank of America

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!