13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 5th Annual Shorty Social Good Awards

Bank of America, World Economic Forum (Davos)

Finalist in Financial Services

About this entry

Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland for four days to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understanding of the event by the general population.

In 2020, Bank of America (BofA) sought to transform the dialogue around sustainability into a storytelling experience and position BofA as a global thought leader all while showcasing the role BofA plays in the process towards accelerating change.   

By doing so, BofA aimed to drive favorable brand perception by making the WEF partnership and Responsible Growth efforts relatable to their audience through social discussion and content developed in partnership with influential voices.

Why does this entry deserve to win?

The Bank of America and key partner teams worked in advance, developing content and campaign playbooks outlining the real-time strategy. When the week of WEF came we worked to create, publish and amplify content, reaching key influencers on the ground and in the states, as well as topically based hand raisers. We leveraged four pillars to showcase BofA’s commitment to Responsible Growth and own the social conversation within the financial services category, placing BofA at the forefront of WEF for our audience.

 

Results

By executing our four-pronged strategic approach, BofA led the WEF conversation:

Media

Video for Bank of America, World Economic Forum (Davos)

Produced by

Bank of America

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.