13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best in Financial Services

This award honors efforts of organizations in the financial services industry to make the world a better place. Objectives may include cause based campaigns and programs, raising awareness or funds for a cause and promoting volunteer programs. Banks, credit cards, money management and financial services firms are eligible for this award.

See previous winners and honorees here.


Powering Giving: Leveraging PayPal’s Platform to Address a Global Crisis
Before the onset of COVID-19, 185M adults in the U.S. alone struggled to make ends meet and 40% said they’d be challenged to cover an unexpected $400 expense. The global pandemic has exacerbated this longstanding financial health crisis, creating an urgent need for charitable giving to help individuals, small businesses and communities stay afloat…
Acts of Caring: Mobilizing CIT employees, customers and others to give back
CIT is committed to giving back in communities it calls home. Each year, the company spearheads an annual employee volunteer initiative in June called CIT Cares Month. This year, however, CIT transformed its annual employee volunteer initiative to reflect the needs of the current environment and introduced Acts of Caring – a program that, simpl…
Bank of America, World Economic Forum (Davos)
Each January, government, business, and NGO leaders convene at the World Economic Forum (WEF) in Davos, Switzerland for four days to discuss pressing global issues. While the private sector plays a critical role in achieving Sustainable Development Goals (SDGs), each year, conversations surface surrounding WEF’s impact, with a lack of understandin…
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in existence and a mantra of doing what's right and smart, Eastern Bank's deep-rooted commitment to fighting for racial justice and equality has been apparent for centuries.  When systemic racism and wealth inequities were perpetually affecting the communities of color that we serve, we took action with our "Color & Capital …
DBS Sparks Season 2: Everyday Heroes for a Better World
The world is facing complex developmental, social and environmental challenges, not to mention hardships wrought by Covid-19. As a purpose-driven organisation, we believe businesses like DBS have a role to play in helping to find solutions to these challenges.   We sought to go beyond traditional PR and leverage a creative storytelling vehicle …
Pathway to Financial Success in Schools
Discover believes brighter financial futures begin by providing students with the skills they need to help them succeed long after they leave the classroom. Pathway to Financial Success in Schools is committed to bringing financial education to students nationwide, and we partner with schools, communities, and organizations to fulfill this commitm…


Commerce Bank “Here to Help”
In good times and in challenging times, Commerce Bank is here for our customers, team members and communities. More than 150 years of helping customers has taught us that life is complex, and the best moments come with financial challenges. We have a corporate culture deeply rooted in core values of integrity, excellence and customer focus, but it’s also on…
DBS Taiwan Stronger Together Campaign
As the battle against Covid-19 continues, various groups of people are facing enormous hardships. In May 2020, DBS Bank committed SGD 10.5 million to set up the DBS Stronger Together Fund to help communities affected by Covid-19 across its six key markets in Asia, including Taiwan While the pandemic is comparatively well controlled in Taiwan, older peopl…
DBS VirtualX (Virtual Tellers)
As part of DBS' digital transformation journey, we seek to avail more banking services online, and are now reimagining how and for whom our physical branches can add value. COVID-19 has also fundamentally altered the way we lead our lives – how we work, travel, learn, bank— hence we wanted to seize the opportunity to up our game in digital disruption and to…
Defend Different
At PEMCO Insurance, we are proud of our deep history of diversity and inclusion. We are constantly looking for ways to celebrate our people and customers and all the ways we are different. “Defend Different” is PEMCO’s diversity and inclusion pledge to our customers, employees and community. To defend different, we know we must be different ourselves.   …
Goldman Sachs Gives Analyst Impact Fund
As a reflection of Goldman Sachs’ ongoing commitment to philanthropy, Goldman Sachs Gives (GSG) has made nearly $1.6 billion in grants and partnered with 7,000 nonprofits in 100 countries globally. Goldman Sachs Gives is committed to fostering innovative ideas, solving economic and social issues, and enabling progress in underserved communities. Every year,…
The Moment
In 2019, Citi released their raw pay gap data —the first financial institution to do so. We’ve all heard about the gender pay gap, but it’s about more than equal pay. It’s also about female representation in senior leadership. When Citi published their pay gap numbers, they discovered this was the area in which they fell short. To fix this problem, Citi has…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!